Remote Senior Brand Designer & Systems Lead (m/f/d)

RoomPriceGenie, founded in 2017, builds pricing solutions for hotels worldwide. The company is hiring a Senior Brand Designer & System Lead who will both own and evolve the visual identity and build AI-powered systems and self-serve frameworks to enable on-brand creative capability across the business. The role is described within a Remote-First Model.

What you'll do

Own and evolve the visual identity and full visual system; present brand direction to CMO, CEO, and exec team.

Develop/commission and direct high-stakes assets (campaign visuals, brand films, event creative, executive presentations); set briefs, run the creative process, hold standards, and sign off output.

Set visual creative direction for LinkedIn, Instagram, and YouTube in partnership with Content and Demand; demonstrate what 'great' looks like in asset production.

Build and evolve AI-powered creative infrastructure (brand-trained models, prompt libraries, self-serve templates); own quality, fidelity, and adoption and measure success by on-brand output.

Act as standard-keeper for all visual output; run fidelity checks across channels, regions, and partners and update models and templates as needed.

Partner with Product on visual brand development to ensure the RPG platform and external marketing brand feel connected and aligned.

What they're looking for

3–5 years in brand design, with a portfolio that demonstrates strategic brand thinking and hands-on creative execution at a high level.

Proven track record of working specifically in brand design (not marketing design or design production); portfolio must show visual identity work including how the brand was shaped, why decisions were made, and what changed as a result.

Demonstrated experience building an AI-driven design system (prompt libraries, brand-trained generative models, AI-powered template frameworks, or visual toolkits used by teams beyond design).

A strong, trained creative instinct and ability to articulate why something works, what is off, and exactly what needs to change.

Genuinely brand-obsessed and proactively thinks about brand direction.

Hands-on creative execution ability to concept and create visual work personally; portfolio shows both strategic direction and craft.

Experience building visual imaging systems (template frameworks, design tokens, channel adaptation rules) for consistent, scalable, high-quality roll-out.

Genuinely AI-first: uses AI generative tools (CanvaAI, Figma, ElevenLabs, Claude Design etc.) as a core part of the creative workflow.

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