Product Marketing Manager

Product Marketing Manager (Proprietary Brands) Remote (U.S.) | $120,000-$140,000 Base + Bonus
Are you a hands-on product marketer who thrives at the intersection of strategy, retail growth, digital marketing, and commercial execution? Our client, a rapidly growing private equity-backed animal health platform, is seeking a Product Marketing Manager to own and accelerate growth across a portfolio of proprietary brands. This is not a traditional corporate marketing role. We are looking for a builder, someone who can create the strategy, challenge assumptions with data, and personally execute against the plan. You'll have broad ownership across brand strategy, digital marketing, retail expansion, pricing, channel management, trade shows, and demand generation. Most importantly, you'll play a key role in driving growth for the company's highest-margin and fastest-growing business segment.
Why This Opportunity? This role offers the rare chance to:
Own marketing strategy and execution for a portfolio of proprietary brands
Lead expansion into major retail and farm-and-ranch channels
Influence executive-level growth decisions
Work directly with senior leadership in a highly visible position
Operate in a fast-moving, private equity-backed environment where ideas become action quickly
Build scalable marketing systems and processes from the ground up
Take ownership of initiatives that have meaningful impact on company growth and valuation
What You'll Do Drive Retail Expansion
One of your primary responsibilities will be developing and executing the company's strategy to grow its presence in farm-and-ranch retail, pet retail, and other over-the-counter channels.
You will: Develop retail go-to-market strategies for proprietary products
Manage retailer and distributor launch planning
Support account line reviews and category presentations
Build pricing architecture and MAP strategies across channels
Coordinate packaging, merchandising, planograms, and retail content
Partner with sales, operations, and leadership teams to enable successful product launches
Lead Product Marketing Strategy You'll serve as the central owner of product marketing across a diverse portfolio of animal health products.
Responsibilities include:
Responsibilities include:
Building annual and long‑term growth plans
Identifying growth opportunities across channels and customer segments
Developing positioning and messaging strategies
Making recommendations based on market data and channel economics
Evaluating where investment should be increased, maintained, or reduced
Own Digital Marketing Performance You'll oversee digital marketing efforts for proprietary brands across multiple channels.
Responsibilities include:
Paid search and paid social campaigns
Email and lifecycle marketing
SEO and website content
Marketplace marketing initiatives
Performance measurement and reporting
Marketing funnel optimization
You'll work closely with agency partners and internal stakeholders to ensure campaigns are producing measurable outcomes.
Manage Trade Shows and Events You'll take ownership of major trade show activities, including:
Event strategy and planning
Agency management
Pre-show demand generation
Lead capture and conversion programs
Post-event analysis and ROI reporting
Enable Sales Growth You'll support multiple sales channels by creating tools and programs that drive adoption and revenue, including:
Product collateral
Training materials
Channel-specific content
Promotional calendars
Customer education resources
What We're Looking For Successful candidates will bring experience in several of the following areas:
Required Experience
Product marketing, brand marketing, growth marketing, category management, or related commercial marketing experience
Experience launching products into retail, farm-and-ranch, pet specialty, mass retail, grocery, or similar channels
Experience managing pricing strategies, MAP programs, or multi-channel channel conflict
Hands‑on digital marketing execution experience
Experience managing agencies and holding them accountable to business outcomes
Ability to operate independently in a lean, entrepreneurial environment
Strong analytical and commercial decision‑making skills
Preferred Experience Animal health
Pet care
Equine products
Agricultural products
Veterinary products
Consumer packaged goods (CPG)
Farm-and-ranch retail
E-commerce and marketplace channels
Personal Attributes Strategic thinker who can also execute
Data‑driven decision maker
Highly resourceful and self‑directed
Comfortable challenging assumptions
Commercially minded and growth‑oriented
Strong communicator with executive presence
Builder mentality
What Success Looks Like During your first year, you'll be expected to:
Develop and execute a retail expansion strategy for proprietary brands
Establish channel pricing and MAP governance
Improve digital marketing performance through measurable optimization
Build scalable marketing systems and reporting infrastructure
Create growth plans for key brands and product lines
Successfully manage trade show and demand‑generation initiatives
Deliver measurable proprietary brand revenue growth
Compensation & Benefits Base Salary: $120,000-$140,000
Performance Bonus Opportunity
Fully Remote Position
Limited Travel (approximately once per quarter for trade shows, retailer meetings, and team events)
Opportunity for significant growth and visibility within a rapidly scaling organization
Ideal Background This role is an excellent fit for someone who has successfully launched products into retail environments, understands how to create consumer demand, can navigate complex channel dynamics, and enjoys wearing both strategic and tactical hats. If you're looking for a highly visible opportunity where your work will directly influence company growth, we'd love to hear from you.

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