Senior Director of Product Marketing (Platform)

Craft bold, differentiated positioning that elevates Workiva’s platform and AI capabilities as the trusted foundation for finance, risk, and sustainability
Partner with peer leaders across Portfolio and Solutions Marketing to ensure the platform story reinforces—and is reinforced by—the broader Workiva narrative
Serve as a thought leader internally and externally, guiding messaging across campaigns, content, events, and executive storytelling
Ensure platform capabilities—data foundation, workflow, controls, reporting, and extensibility—are represented consistently across all go-to-market content
Own the team’s approach to positioning Workiva’s AI capabilities, ensuring messaging is credible, differentiated, and grounded in real customer value
Partner deeply with Product Management and AI/ML leadership to bring platform innovation to market with clarity and momentum
Build a technical product marketing function, turning platform and AI capabilities into vivid, credible use cases that show buyers exactly how the technology works in practice
Hire and guide the team in building high-impact demo content—live demos, recorded walkthroughs, and interactive experiences—for events, sales, and the website
Partner with video, web, and events teams to ensure platform capabilities show up compellingly across keynotes, product videos, and workiva.com
Partner with the product organization on alignment and execution of our launch process
Work across marketing and enablement to plan how we bring innovations to the market
Oversee the execution of our market launches
Bring deep customer, buyer, and competitive insights into the business to inform platform strategy and roadmap direction
Anticipate market shifts driven by AI and evolving buyer expectations, and position Workiva’s platform to lead
Build and inspire a world-class team of product marketers covering corporate messaging, AI, platform capabilities, and technical product marketing
Recruit and develop top-tier talent, fostering a culture of strategic thinking, accountability, and continuous growth
Elevate the role and influence of platform product marketing across the organization
12+ years in product marketing, including 5+ years leading high-performing teams
Ability to translate complex, technical innovation—specifically AI and platform architecture—into compelling, differentiated value
Undergraduate degree
Exceptional communicator with the ability to influence senior stakeholders and align cross-functional leaders
Strong partnership skills across product management, marketing, and sales leadership
Proven expertise in enterprise B2B SaaS platform strategy, positioning, and messaging
Demonstrated success driving sales enablement and revenue impact
Exceptional communication and storytelling skills
Reliable internet access for any period working remotely, not in a Workiva office

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