Product Marketing Manager V

Product Marketing Manager
Location: US - Remote
Schedule : 40 hours
Duration: 8months
Pay: $80/hr - $85/hr(DOE)

The Planet Group is looking for a Product Marketing Manager. The role will buildproducts foradvertisers and the agencies and third-party partners who support them. This individual will be responsible for doing inbound to shape product strategies. This role will also have the opportunity to work on high-priority products and initiatives for other Business product teams, such as Reels and Creator ads.
The ideal candidate will have a multi-disciplinary background--including business strategy, product marketing and analytical skills, and ideally have some experience with digital advertising and strategy & ops. We're looking for strong problem solvers who are passionate about understanding the needs of advertisers, agencies, and third party marketing partners. They should be flexible and comfortable working in a cross-functional capacity within a fast-paced environment. Excellent analytical skills, project management experience, attention to detail, and communication skills are a must.

Job Responsibilities:

Conduct inbound and competitive research to inform our product roadmap for Instagram ads and creator marketing

Manage high-priority, fast moving decisions and communications regarding our product and go-to-market strategy

Anticipate risks and manage escalations that arise along the way and see them through to resolution

Market research, conducting recruited tests, working with advertisers to get testing set up and performance

Preparing go to market messaging and positioning for products, working with sales team and product teams for product roadmap

Execution of projects and effective communication with product teams with stakeholders, single thread owner for projects they are working on

Job Qualifications:

8+ years of work experience, with a background in product marketing, management consulting, business strategy and operations, digital marketing/advertising, investment banking/venture capital, analytics/data science, or other analytical roles

Proven experience in simplifying complex concepts

Strong track record of execution, project management, and operating independently

Cross-functional skills, with demonstrated experience collaborating and influencing partners and managing key stakeholders

Experience creating structured frameworks to evaluate problems and present recommendations for how to proceed

Experience contributing in setting strategic direction and executing go-to-market plans

BA/BS degree

Preferred Skills:
Creator Marketing, Social and Commerce industry

Experience working in digital advertising

Background in consulting

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