Media Buyer

Media Buyer (paid search and paid social)

The Media Buyer reports directly to the Manager, Media Buying to evaluate media options, negotiate, reserve, and maintain media schedules for a designated market list. This individual should have 3+ years of experience and a full understanding of all paid search and paid social media executions. This position requires a dedicated team player with a high level of collaboration, organization, and communication skills, all while maintaining a positive attitude.

Responsibilities:
Set up and maintain multiple paid search campaigns in Google Ads and Microsoft Ads for multiple clients
Set up and maintain multiple paid social campaigns for multiple clients. Proficiency in Meta required. Experience in TikTok, LinkedIn, Reddit, Pinterest are a plus.
Manage, track and continually optimize paid search campaigns
Analyze website traffic and offer insights for improving campaigns
Complete regular search results audits as well as ongoing keyword and competitor research
Support internal team members regarding ongoing or ad hoc client needs
Demonstrate critical thinking relevant to client goals and communicate strategy considerations effectively when proposing campaign adjustments
Responsible for meeting performance benchmarks and goals specific to campaign and/or client plans
Complete ongoing performance analysis for all accounts, identifying wins, challenges, and optimization opportunities
Work cross-functionally with other media execution teams to maximize cross-channel full funnel campaign opportunities

Qualifications
Required
3+ years of hands-on media buying experience, agency setting preferred
Full understanding of media execution within discipline
Demonstrated ability to manage competing deadlines across multiple accounts and markets
Comfort reading performance data and making in-flight optimization recommendations
Clear, professional written and verbal communication with internal teams, vendors, and platform representatives

Strongly Preferred
Bachelor's degree in marketing, advertising, or a related field
Experience working with Automotive and Retail clients
Proficiency in Excel or Google Sheets, including pivot tables and lookup functions
Platform or vendor certifications relevant to the specialty
Google Ads and Microsoft Ads certification, working knowledge of GA4 and conversion tracking setup
Meta Blueprint certification, working knowledge of Meta pixel and Conversions API, experience with TikTok, LinkedIn, Reddit, or Pinterest

Pinnacle Advertising is committed to providing equal employment opportunities (EEO) to all employees and applicants without regard to race, color, ancestry, national origin, gender, gender identity, gender expression, sexual orientation, marital status, pregnancy, perceived pregnancy, childbirth, religion, age, disability, genetic information, veteran status, medical condition, or other characteristics protected by state or federal law, is prohibited.