Director of Marketing and Neutral Success

Our client is a leading provider of alternative dispute resolution (ADR) services, offering mediation, arbitration, and related solutions to law firms, businesses, and individuals. With an established ADR platform on the West Coast, the organization is expanding its presence into key markets throughout the United States.
The organization’s model extends beyond recruiting accomplished neutrals. Each neutral operates as an entrepreneurial professional practice supported by the company’s brand, infrastructure, technology, marketing, business development, and operational resources. The goal is to provide neutrals with the platform and support needed to establish and grow successful practices.
The Marketing & Neutral Success function plays an important role in this model by connecting recruiting, onboarding, market launch, marketing, and business development. This ensures each new neutral receives a coordinated experience from joining the organization through establishing and developing their practice.
Position Summary The Director of Marketing & Neutral Success will oversee the organization’s marketing, neutral onboarding, and launch functions. This leader will help maintain a strong and consistent brand presence while ensuring newly recruited neutrals receive the resources, support, and guidance required to successfully establish their practices.
This role combines marketing leadership, relationship management, program management, and cross-functional execution. The Director will coordinate Creative, Events, Marketing, and Onboarding & Launch activities while ensuring these functions work together to support organizational growth and neutral success.
The Director will serve as a key connection between Recruiting and Business Development. The role will translate recruiting strategy and individual neutral profiles into customized launch plans and then work with Business Development to support the transition from launch into sustained practice development.
The ideal candidate is a strategic, hands‑on leader who can manage complex initiatives, create structure, establish accountability, solve problems, and build strong relationships with accomplished professionals, including senior attorneys and retired judges.
Key Responsibilities Partner with the Chief Growth Officer to shape and execute the organization’s marketing strategy.
Lead and coordinate Creative, Events, and other marketing resources and activities.
Establish marketing priorities, workflows, timelines, processes, and accountability.
Ensure marketing programs support organizational growth, brand positioning, recruiting, and business development objectives.
Oversee the development of marketing materials for the organization and individual neutrals, including biographies, profiles, presentations, thought leadership, digital content, campaigns, and other collateral.
Collaborate with senior leadership to strengthen the organization’s premium brand and market presence.
Maintain high standards for consistency, professionalism, and quality across external communications and marketing channels.
Evaluate marketing initiatives using measurable results, business impact, effectiveness, and ROI.
Neutral Onboarding & Market Launch Own the onboarding and launch process for newly recruited neutrals from signed agreement through successful market entry.
Develop a structured and scalable onboarding framework with defined milestones, responsibilities, deliverables, timelines, and KPIs.
Coordinate closely with Recruiting, Operations, Marketing, Business Development, Technology, Finance, executive leadership, and the individual neutral.
Develop launch plans tailored to each neutral’s practice area, market, professional relationships, and growth objectives.
Coordinate launch requirements including professional profiles, marketing collateral, technology, office readiness, communications, events, introductions, and business development preparation.
Establish launch-readiness standards and ensure each neutral has the appropriate resources and infrastructure.
Identify potential obstacles and proactively resolve issues that could affect launch timing or quality.
Maintain strong relationships with newly recruited neutrals and act as a trusted resource throughout onboarding and launch.
Capture lessons learned and continuously improve the launch process.
Champion the neutral experience and identify ways to improve engagement, satisfaction, productivity, and retention.
Maintain regular communication with neutrals to understand their needs, challenges, and priorities.
Gather feedback and translate insights into improvements across programs, processes, technology, marketing resources, and support.
Strengthen the transition from recruiting and onboarding into ongoing business development and practice growth.
Partner with Business Development to ensure neutrals have the marketing resources and infrastructure required to develop their practices.
Establish scalable best practices for neutral engagement and success across markets.
Build trusted relationships and serve as a responsive, solutions-focused partner to neutrals.
Events & Practice Development Lead the planning and execution of neutral events, client programs, educational sessions, conferences, sponsorships, roundtables, webinars, and other strategic initiatives.
Ensure events support recruiting, marketing, relationship development, and business development objectives.
Work with Business Development to identify speaking engagements, CLEs, webinars, conferences, roundtables, and other profile‑building opportunities for neutrals.
Develop repeatable event planning processes, tools, templates, and playbooks.
Coordinate stakeholders and external partners to deliver professional, well‑executed programs.
Track event performance and use results and feedback to improve future programming.
Cross‑Functional Program Leadership Lead multiple initiatives spanning marketing, onboarding, market launches, events, and neutral success.
Develop project plans with clear objectives, timelines, owners, dependencies, milestones, and deliverables.
Coordinate stakeholders across Recruiting, Business Development, Operations, Technology, Finance, Marketing, and executive leadership.
Identify bottlenecks and proactively drive solutions, including where formal authority is limited.
Establish scalable processes and operating rhythms to support expansion into new markets.
Develop dashboards and reporting to monitor onboarding, launch, marketing, and neutral‑success KPIs.
Use data and stakeholder feedback to evaluate performance and continuously improve the operating model.
Qualifications Required Experience 8+ years of experience in marketing, professional services, practice management, customer success, business development, client advisory, consulting, operations, or a related field.
Demonstrated experience managing complex, cross‑functional initiatives and multiple workstreams.
Strong project and program management skills, including the ability to establish structure, ownership, timelines, and accountability.
Experience working directly with senior executives, professionals, clients, or other sophisticated stakeholders.
Excellent written and verbal communication skills.
Ability to influence and coordinate across functions without relying on direct authority.
Highly organized, detail‑oriented, and comfortable working in a fast‑paced, entrepreneurial environment.
Strong problem‑solving skills and the ability to take initiative and drive execution.
Comfortable building trusted relationships with accomplished professionals.
Preferred Experience Experience in legal services, alternative dispute resolution, professional services, or another relationship‑driven industry.
Marketing experience within a professional-services organization.
Experience supporting individual professionals, partners, advisors, franchisees, or independent operators.
Background in onboarding, customer or client success, practice management, or professional development.
Experience managing conferences, events, sponsorships, educational programs, and professional programming.
Experience in a high‑growth or private equity‑backed services organization.
Familiarity with CRM, marketing automation, project management, and business intelligence tools.
Leadership Profile The successful candidate will be:
A strong operator: Brings structure to complex initiatives, manages details, establishes accountability, and drives work to completion.
A relationship builder: Develops credibility and trusted relationships with senior attorneys, retired judges, and other accomplished professionals.
Enterprise‑minded: Understands the connection between recruiting, onboarding, marketing, business development, and practice growth.
Collaborative: Coordinates multiple teams and stakeholders effectively without relying on formal authority.
Quality‑focused: Maintains high standards for responsiveness, professionalism, consistency, and execution.
Strategic and hands‑on: Can establish a scalable operating model while personally stepping in to solve problems and execute important work.
Proactive: Anticipates challenges, identifies opportunities, and moves initiatives forward independently.
Entrepreneurial: Thrives in a growing environment where processes and systems continue to evolve.
Results‑oriented: Focuses on successful neutral launches, engagement, practice development, and measurable business outcomes.
Travel Periodic travel to company offices, neutral meetings, conferences, events, and other strategic programs will be required. Travel frequency will vary based on business needs and may include recurring travel to key markets.

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