Growth Marketing Manager

Job Description
Role Overview
We are seeking a Growth Marketing Manager to help build, execute, and optimize our demand generation engine across the full funnel.

This is a hands-on, execution-focused role responsible for launching and managing multi-channel campaigns, owning marketing automation within Marketing Automation tools (like Pardot Marketing Cloud Account Engagement), and translating data into actionable insights that drive pipeline growth.

You will work closely with Marketing Leadership, Sales, and BDR teams to ensure campaigns are targeted, measurable, and aligned to revenue goals, not just lead volume.

This role is ideal for someone who thrives in a fast-paced, revenue-driven environment and wants to have a direct impact on pipeline performance.

What You'll Do
Campaign Execution & Marketing Automation

Build, launch, and optimize multi-channel demand generation campaigns in Pardot, including:

Email nurtures and lifecycle programs

Landing pages and forms

Automation rules and Engagement Studio workflows

Targeting & Intent-Driven Marketing

Leverage 6sense intent data to identify in-market accounts and prioritize outreach

Execute account-based and persona-based campaigns aligned to buying stage and signals

Use ZoomInfo for list building, enrichment, and audience segmentation

Pipeline Growth & Performance Optimization

Support pipeline generation by driving:

MQL volume and quality

Conversion rates across the funnel

Campaign engagement and velocity

Continuously test and optimize subject lines, messaging, audiences, and cadence

Identify what's working, what's not, and recommend where to adjust spend and focus

Reporting & Analytics

Own campaign and funnel reporting, including:

Campaign performance and engagement

Lead flow and lifecycle progression (MQL - SQL - Opportunity)

Build dashboards and provide insights to marketing and sales leadership

Translate data into clear recommendations that improve results

Sales Alignment

Partner closely with Sales and BDR teams to align on:

Target accounts and personas

Lead definitions and SLAs

Campaign goals and follow-up expectations

Ensure clean handoffs between marketing and sales and help troubleshoot pipeline gaps

Process & Optimization

Maintain campaign documentation, naming conventions, and best practices

Support data quality initiatives and reporting accuracy

Collaborate with Marketing Operations to improve systems, workflows, and reporting

What Success Looks Like (First 6-12 Months)

Campaigns are launched on time, properly segmented, and consistently measured

Improved engagement and conversion rates across nurture programs

#J-18808-Ljbffr