Director of Marketing

AFC is looking for a Director of Marketing to build and lead our marketing function across trucking, brokerage, and leasing.
We are building a different kind of logistics company. AFC is highly focused on technology, automation, and AI, and we are actively integrating these tools into how we operate, make decisions, serve customers, and grow our business.
We’re looking for a hands‑on marketing leader who understands the logistics industry and can translate strong operations, technology, and real customer value into a compelling story that drives growth.
If you love building, partnering closely with sales, experimenting with new technology, and connecting marketing directly to pipeline and revenue, this is an opportunity to have a significant impact.
What You’ll Own Revenue and Growth Build and execute marketing strategies that generate qualified leads, pipeline, and revenue
Develop repeatable demand generation campaigns across digital, industry platforms, partnerships, outbound support, and events
Use data, automation, AI, and emerging marketing technology to improve targeting, personalization, execution, and conversion
Track performance, test new approaches, and continuously improve what works
Partner closely with sales leadership to support growth across trucking, brokerage, and leasing
Develop pitch decks, one pagers, service overviews, case studies, testimonials, and ROI stories
Create email campaigns, talk tracks, and objection handling resources that help sales teams move opportunities forward
Leverage technology and AI to make sales enablement faster, smarter, and more scalable
Content and Industry Presence Strengthen AFC’s presence on LinkedIn and other relevant industry channels
Develop content around freight trends, market insights, technology, customer outcomes, and AFC’s operational differentiators
Help tell the story of how AFC is using technology and AI to modernize transportation and logistics
Build a consistent content calendar and scalable process for creating and distributing high quality content
Marketing Operations and HubSpot Build strong alignment between marketing and sales through HubSpot
Establish lead lifecycle stages, qualification criteria, routing, and handoff processes
Develop clear reporting around attribution, funnel conversion, pipeline, and revenue impact
Build nurture campaigns and improve lifecycle management to increase conversion
Identify opportunities to use AI, automation, and new technology to make our marketing and revenue operations more efficient and effective
Brand and Market Positioning Develop clear and consistent messaging across AFC’s trucking, brokerage, and leasing businesses
Position AFC as a modern, technology forward transportation and logistics company
Translate our investments in technology, automation, and AI into meaningful customer value and competitive differentiation
Ensure our website, sales collateral, campaigns, social presence, and customer communications tell a consistent and compelling story
What Success Looks Like Within your first 6 to 12 months, we expect to see:
More qualified pipeline tied to measurable revenue opportunities
Stronger alignment between marketing and sales
Improved sales enablement and conversion
Increased visibility and credibility within the transportation and logistics market
Clear market positioning around AFC’s operational capabilities, technology, and innovation
A consistent content and campaign rhythm
A scalable, technology enabled marketing foundation that AFC can continue to build on
What we’re looking for 5+ years of B2B marketing experience, with transportation, logistics, freight, trucking, brokerage, or a related industry strongly preferred
Experience developing marketing programs that contribute directly to pipeline and revenue
Strong partnership experience with sales teams and senior leadership
A builder mentality with the ability to develop strategy and execute it
Strong writing, messaging, and storytelling skills
Experience with HubSpot or similar CRM and marketing automation platforms
Comfortable working with AI tools, automation, and emerging marketing technology
Strong analytical skills and the ability to use data to make decisions
Curiosity about how technology can transform traditional industries and a willingness to experiment with new approaches
Ability to thrive in a growing organization where you will have the opportunity to shape the function rather than inherit a finished playbook
Why AFC This is not a maintenance marketing role.
You’ll have the opportunity to build the function, influence how AFC goes to market, work directly with leadership and sales, and help shape how we tell our story as we continue to grow across trucking, brokerage, and leasing.
AFC is also investing heavily in technology, automation, and AI. We believe the future of logistics will be shaped by companies that combine strong operational expertise with smarter technology, and we are intentionally building toward that future.
For the right marketing leader, that means you won’t just be marketing where AFC is today. You’ll help define how the market sees where we’re going next.
Compensation Competitive base salary based on experience.

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