Product Marketing Manager

Job Details

Job Location: HEALTHIERHERE - Seattle, WA 98199, Position Type: Full Time, Salary Range: $110,000.00 - $120,000.00 Salary/year, Job Category: Marketing & Communications, Join HealthierHere
HealthierHere is a nonprofit collaborative working across sectors to advance health equity and improve the health and well-being of people in King County. Our work brings together community, health care, behavioral health, social service, Tribal, and government partners to strengthen systems and create more equitable approaches to care.
We’re looking for people who are energized by meaningful work, collaboration, and the opportunity to help build and improve systems that make a difference in our communities.
Why Work With Us

100% employer-paid premiums for select medical, dental, and vision plans
403(b) retirement plan with up to a 6% employer match
Generous paid time off, sick leave, mental health days, and up to 13 paid holidays
Short- and long-term disability and life insurance
Healthcare and dependent care Flexible Spending Accounts
Annual wellness benefit
Professional development allowance
Hybrid work environment
Position Overview

The Product Marketing Manager leads go-to-market strategy and marketing for Connect2, HealthierHere’s B2B software platform that helps communities build and sustain information and referral infrastructure. Reporting to the Director of Marketing and Communications, this position defines how Connect2 is positioned, packaged, launched, and grown, and works across Product, Customer Success, Sales and business development, and Communications to turn product capabilities into customer value.
During a critical growth period, the Product Marketing Manager will build the messaging, sales enablement, demand generation, and customer marketing programs that support Connect2’s adoption and long‑term sustainability. The role combines the rigor of technology product marketing with an understanding of the community-based organizations, health systems, government agencies, and funders that Connect2 serves.
The ideal candidate is a strategic product marketer who translates market and customer insight into clear positioning, compelling stories, and measurable pipeline. They are comfortable working in HubSpot, partnering closely with product and customer-facing teams, and using data to guide decisions, along with a deep commitment to equity and community health.
Key Responsibilities

Positioning, Messaging, and Go-to-Market Strategy
Develop and maintain Connect2 positioning, value propositions, and messaging frameworks for each key audience, including community-based organizations, health systems, government agencies, funders, and technology and implementation partners
Own the Connect2 go-to-market strategy, including ideal customer profile and buyer persona definition, packaging and pricing input, launch plans, and competitive positioning
Conduct and synthesize market, competitor, and customer research to inform product and marketing decisions
Partner with Connect2 Customer Relations Management team on the product roadmap, release communications, and feature launches, and translate technical capabilities into clear customer benefits
Demand Generation and Pipeline
Plan and execute integrated campaigns that generate qualified leads and move prospects through the Connect2 pipeline, including email, landing pages, paid and organic social, webinars, events, and content
Manage Connect2 marketing operations in HubSpot, including campaigns, forms, lists, workflows, lead scoring, and lifecycle stages, in coordination with the Marketing Operations and Communications Manager
Partner with business development staff on lead handoff, pipeline stages, and feedback loops between the departments
Track and report on funnel and campaign performance, and use results to optimize spend, messaging, and channel mix
Sales and Customer Enablement
Create sales enablement materials, including pitch decks, one-pagers, case studies, demo scripts, FAQs, pricing sheets, and guides
Partner with Customer Success and Customer Relationship Managers on onboarding, adoption, retention, and expansion marketing, including customer newsletters and the customer knowledge base
Develop customer stories, testimonials, and proof points that show Connect2’s impact, in partnership with the Multimedia Storyteller and customers
Thought Leadership and Partnerships
Develop thought leadership, conference submissions, webinars, and speaking engagements that establish Connect2 as a leader in community information and referral infrastructure
Support partner and co-marketing relationships with technology, implementation, and network partners
Represent Connect2 at conferences, convenings, and industry events as needed
Collaboration and Project Management
Work from completed creative briefs and coordinate design, video, and copy needs with the Senior Brand Designer, Multimedia Storyteller, and Communications Specialist
Manage relevant vendors and consultants and track deliverables against approved budgets and timelines
Contribute to the organizational editorial calendar and ensure Connect2 content stays consistent with the HealthierHere parent brand
Qualifications: Education and Experience

Bachelor’s degree in Marketing, Communications, Business, or a related field, or equivalent professional experience
5+ years of progressive experience in product marketing, B2B marketing, or go-to-market roles, preferably for a software or technology product
Demonstrated success developing positioning and messaging and launching products or features
Experience building and running demand generation programs and reporting on pipeline and campaign performance
Deep and demonstrated personal commitment to advancing equity and social justice, and strong alignment with HealthierHere’s organizational values; demonstrated ability to engage individuals respectfully and effectively from different cultures and backgrounds
Strong project management skills with experience coordinating cross-functional, multi-stakeholder initiatives in deadline-driven environments
Technical Proficiency

Hands-on experience with HubSpot or a comparable marketing automation platform and CRM, including email, landing pages, forms, workflows, lists, and reporting
Experience with digital analytics tools and the ability to turn data into clear recommendations
Strong proficiency with Microsoft Office (Outlook, Word, Excel, PowerPoint, and SharePoint)
Experience using AI tools responsibly for research, drafting, and workflow efficiency
Skills and Competencies

Excellent writing, editing, and storytelling skills, with the ability to explain technical products in plain language
Strong analytical and research skills, including customer interviews and competitive analysis
Excellent verbal and interpersonal communication skills; adept at building relationships with product, sales, customer, and partner teams
Highly organized, with the ability to manage multiple priorities in a fast-paced, changing environment
Preferred Qualifications

Experience marketing SaaS or health and social care technology to institutional buyers such as health systems, government agencies, or nonprofits
Familiarity with community information and referral, social care networks, or social determinants of health
Experience with HubSpot Marketing Hub Enterprise or HubSpot certifications
Experience with pricing and packaging, sales enablement, or account-based marketing
Familiarity with King County, its populations, and its social, clinical, and tribal service landscape

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