Director of Brand Marketing

The Role

This is a newly created leadership role designed to be the voice and narrative engine of Roxanne Assoulin. Rox has a singular point of view — joyful, optimistic, full of heart — and a founder story that customers genuinely connect to. We're looking for a senior brand and content leader who can translate that vision into clear, consistent storytelling across every place the brand shows up: launches, campaigns, social, editorial, founder narrative, press, partnerships, and in-store moments.

You’ll be the connective tissue between the founder, Creative, Marketing, Ecommerce, and PR — making sure the story is sharp, the messaging is cohesive, and the brand sounds and feels like itself everywhere. It's an exciting opportunity for a storyteller-strategist who loves working closely with a founder and turning a beloved brand into an even more beloved one.

What You'll Own

Brand narrative and messaging architecture — the core story, positioning, messaging pillars, and tone of voice that guide everything the brand says

Translating the brand's vision into language — partnering directly with the Founder/Creative Director to turn instinct, taste, and point of view into clear briefs, talking points, and content the rest of the team can run with

Founder narrative and thought leadership — shaping Rox's public voice across press, podcasts, social, keynote moments, and editorial features

Launch and campaign storytelling — the narrative behind every product drop, collaboration, and seasonal moment, from concept brief through copy, captions, and press story

Editorial and content strategy across owned channels — social, journal, email, video, and in-store — with a content calendar that compounds the brand over time

Brand cohesion across every touchpoint — product, packaging, site, retail, paid, organic, PR, and partnerships all sounding and feeling unmistakably Roxanne Assoulin

PR and communications partnership — working alongside agency and internal partners to shape press angles, founder features, and brand moments

Cross-functional collaboration with Creative, Marketing, Ecommerce, and Retail — briefing and editing copy and content so the voice is consistent across every channel and team

Brand guidelines and voice documentation — building and maintaining the playbook that scales the brand's voice as the team grows

What We're Looking For

8+ years in brand, content, editorial, or communications, with 2+ years at the Director level shaping narrative and voice for a consumer brand

An exceptional writer and editor — you move fluidly between a press quote, an Instagram caption, a founder essay, a launch manifesto, and a product description, and they all sound like the same brand

Proven experience working closely with a founder or creative principal, translating their instincts into language and protecting their voice at scale

Your partners in crime are the Director of eCommerce and the Director of Brand Creative. You own the calendar and the brief.

Strong brand strategy chops — comfortable building messaging frameworks, positioning, and tone-of-voice guidelines from the ground up

Content and editorial leadership across social, video, email, and editorial — you understand what makes content land on each platform

PR and storytelling instincts — you know how to shape a story that lands with press, customers, and culture

A taste-driven, brand-first mindset paired with respect for the role storytelling plays in driving growth

Highly collaborative, comfortable being the connective tissue across Creative, Marketing, Ecommerce, Retail, and PR. Omnichannel is paramount here.

Scrappy, resourceful, and at home in a lean, founder-led environment

Experience building and leading small teams (writers, content producers, social leads) as a player-coach who is both strategic and hands-on

Background in fashion, jewelry, accessories, luxury, or lifestyle brands strongly preferred

Salary range $150,000 - $175, 000

Health, wellness, and supplemental insurance options

Paid time off, sick days, and company holidays

Commuter and transit benefits

Employee discounts and product access

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