The Creative Director (Content) is responsible for the overall creative direction and creative quality of their accounts, including copy and design—approximately 25% hands‑on work (strategy & copy), and approximately 75% leadership—filling the role of Creative Lead for client accounts. They come from the content discipline and lead both writers and designers on client work. This position requires complete, high-level understanding of all forms of branding, marketing, creative ideation, conceptualization, problem-solving, presentation, and execution skills.
Direct Report: Executive Creative Director (ECD)
Responsibilities
- Partner with Account Executives and Project Managers to define project scope, approach, timing, and required resources
- Partner with Account Executives to ensure the project’s strategy and creative direction achieve our clients’ goals
- Demonstrate divergent thinking that leads to the creation of effective B2B branding and marketing—across both traditional and digital channels—that creates positive results for our clients
- Write Creative Briefs, and onboard creative teammates to projects and accounts with infectious positivity and enthusiasm
- Oversee development of creative strategy, messaging, design, and digital strategy
- Lead projects from concept through completion, providing clear and concise direction to creative team members (collaborating with ECD, other CDs, or teammates for support as needed)
- Coach writers and designers on your accounts with clear, specific feedback, and partner with the Creative Director, Content Lead on standards for Moncur’s written content
- Write and edit strategy and content for projects as needed
- Responsibly leverage AI for creative output, especially content
- Interact with clients on a regular basis by taking a lead role in interviews, creative presentations, and the creative topics of status meetings; build, maintain, and foster positive client relationships
- Possess expert knowledge of creating all forms of creative content—from brand and websites to videos and digital/social media and everything in between; seek education/training where any knowledge gaps exist
- Develop and deliver engaging presentations for internal and external audiences
- Participate in new business efforts as requested; maintain a sales-minded point of view
- Manage multiple projects and priorities and proactively communicate relevant project information/status to appropriate teammates
- Foster positive relationships and collaboration between teammates of all disciplines through day-to-day interaction
- Bring a “let’s figure it out” attitude to all your work, propelling projects and accounts forward, and inspiring teammates to pursue beautiful communications
Requirements
- Living out our Core Values in your own work, and as an example to all: Collaboration, Curiosity, Excellence, Growth, Harmony
- A strong eye for design, with the skill to direct designers and judge visual work
- In-depth knowledge of creative trends, branding and marketing trends, best practices, and technologies
- Strong understanding of digital, interactive, and social media platforms
- Mindset of mobile-intentional and user-centered UX/UI design roles and principles
- Familiarity with major CRM and CMS platforms
- Familiarity with our B2B client’s industries: infrastructure construction, engineering, advanced manufacturing, and tech
- Exceptional presentation skills—energetic, storytelling, strategic, sales-minded
- Exceptional organization skills to support healthy collaboration among all departments
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