Wpromote is hiring: Ad Operations Manager B2B in El Segundo

You Will Be

Trafficking all programmatic and direct I/O creatives in Campaign Manager 360, including standard, HTML5, and third-party served creatives, and ensuring every setting is right before launch

Building, implementing, and QAing impression trackers, click trackers, and daisy-chained tags across CM360, DSPs, and publisher partners, including passing macros and custom variables through the chain so downstream systems get the data they need

Implementing and QAing site-side tracking across Google Tag Manager, GA4, and platform pixels (LinkedIn Insight Tag, Meta, and others), using data layer variables for triggers and troubleshooting when tracking breaks

Owning conversion tracking hygiene across channels, including UTM governance, conversion event setup, and coordinating offline conversion imports and CRM or marketing automation integrations with client teams

Fielding tagging and tracking requests from Media and Analytics teams, and making sure data lands where it needs to for reporting

Serving as the main point of contact for technical issues related to ad serving, verification vendors, and third-party tracking

Working with the Programmatic Activation team on missing assets, campaign pacing, and launch readiness

Supporting Paid Social and Paid Search teams on conversion tracking, pixel and tag setup, UTM consistency, and campaign QA so all channels report against the same measurement standard

Coordinating with Client Service to make sure client assets are delivered to all necessary parties on time

Managing intake, tracking, and documentation of trafficking and tagging requests so nothing falls through the cracks

Contributing to campaign performance reporting and flagging delivery, tracking, or data quality issues early

Documenting and improving ad ops processes and QA checklists as the team and client scope grow

You Must Have

2-5 years of ad operations experience, ideally at an agency or ad tech company

Deep, hands-on expertise in Campaign Manager 360: placements, creatives, tracking ads, Floodlight configuration, and the settings that quietly break campaigns when they're wrong

Fluency with impression trackers, click trackers, and HTML5 creatives, including how they embed and how to daisy-chain tags across ad server, DSP, and publisher

Experience with DSP tag setup, including using platform macros and custom variables to pass additional data through tags

Experience with tag management and web analytics, including Google Tag Manager and GA4, and using data layer variables to build triggers

Hands-on pixel implementation experience across the major platforms (LinkedIn, Meta, Google Ads, and others)

Familiarity with verification and viewability vendors such as IAS or DoubleVerify

Working knowledge of HTML, JavaScript, and browser debugging tools

Working knowledge of Excel or Google Sheets, including pivot tables and formulas

Strong understanding of media planning and buying processes and basic campaign KPIs (CTR, viewability, conversion rate, CPL)

Exceptional attention to detail and a proven ability to troubleshoot and solve problems

Strong written and verbal communication skills, including the ability to explain technical issues to non-technical teammates and clients

Strong prioritization skills and the ability to manage multiple deadlines in a fast-moving environment

Nice to Have

Experience with CRM and marketing automation platforms (Salesforce, HubSpot, Marketo) and how paid media data flows into them

Experience supporting B2B or SaaS advertisers

Experience on large, complex accounts with multiple stakeholders and business units

Familiarity with server-side tagging, consent management, or privacy-related tracking changes

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