Media Buyer and Planner Job at Stratford Medical Group in Fort Lauderdale

We are looking for a full time Media Buyer & Planner to join our team of professionals!

About Us -
We are an established provider of medical treatments for a variety of men's health issues. We have a history of satisfied patients because we offer experience and expertise in a professional clinic atmosphere

Job Summary:
The Media Buyer & Planner is responsible for planning, negotiating, purchasing, and optimizing paid media across multiple channels to effectively reach target audiences and meet marketing objectives. This role analyzes market data, manages media budgets, and works closely with internal teams and external media partners to maximize campaign performance and return on investment.

Compensation: $55,000 to $65,000 Annual Salary plus Bonus Opportunities
Key Responsibilities:
Media Planning:

Develop strategic media plans aligned with campaign goals, target audiences, and budget parameters

Research and analyze market trends, audience data, and competitive activity

Select appropriate media channels including digital, social, TV, radio, and print

Forecast campaign reach, frequency, and performance metrics

Media Buying:

Negotiate rates, placements, and added value with media vendors and partners

Purchase media inventory within approved budgets and timelines

Manage insertion orders, contracts, and media schedules

Ensure all placements meet brand, legal, and regulatory requirements

Campaign Management & Optimization:

Monitor live campaigns and make data-driven optimizations to improve performance

Track KPIs such as impressions, clicks, conversions, CPA, and ROI

Troubleshoot delivery issues and work with vendors to resolve discrepancies

Budget & Reporting:

Manage media budgets and ensure accurate billing and reconciliation

Maintain detailed records of spend, pacing, and performance

Provide regular performance updates and insights to stakeholders

Maintain strong relationships with media vendors and agency partners

Stay current on emerging media trends, platforms, and best practices

Qualifications:

2-5 years of experience in media planning and/or media buying

Strong understanding of digital and traditional media channels

Experience with media buying platforms and analytics tools (e.g., Google Ads, Meta, DSPs, Google Analytics)

Excellent negotiation, analytical, and organizational skills

Ability to manage multiple campaigns and deadlines simultaneously

Preferred Skills:

Experience in performance marketing and conversion-driven campaigns

Familiarity with compliance-driven industries (e.g., healthcare, finance)

Strong Excel and reporting skills

Excellent written and verbal communication skills

May require collaboration with external vendors and agencies

We believe in the importance of developing a professional staff and seeks to offer training and advancement opportunities from within.

We provide equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics.

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