Senior Media Buyer

Acquire.bet is the leading player acquisition agency, specializing in scaling Casino and Sports Betting brands through data-driven, performance marketing campaigns.

We manage high-volume paid media across Meta, Google, TikTok, CTV, creators, and emerging programmatic platforms.

With 20+ years of expertise, we’re now building the next-generation agency — using cutting-edge AI, automation, and advanced strategy to deliver the highest ROI for our clients.

Role Overview

We’re seeking a Senior Media Buyer to own high-impact, performance-driven digital media programs for gaming clients operating in highly competitive, fast-moving markets. This role blends strategic leadership with hands-on execution, requiring someone who can independently manage significant budgets, push platforms beyond standard playbooks, and serve as a trusted advisor to clients. You’ll have full ownership of media strategy and performance, with the autonomy to test, iterate, and scale what works.

What You’ll Own

Account & Client Leadership:

Act as the primary media lead and strategic advisor for clients, shaping platform strategy, performance priorities, and growth roadmaps

Performance & Spend Ownership:

Own pacing, budget allocation, optimization, and ROI across large-scale paid media programs with accountability to business outcomes

Channel Strategy & Execution:

Lead hands-on execution across paid social, search, programmatic, and biddable platforms with an emphasis on lower-funnel performance

Testing & Innovation:

Drive experimentation across new platforms, betas, formats, bidding strategies, and audience approaches to unlock incremental scale

Creative Strategy Leadership:

Lead the development and evolution of performance-driven creative strategy across accounts, partnering with design to drive iteration, testing, and creative insights that unlock scale

Performance Storytelling:

Translate complex performance data into clear insights.

Key Responsibilities

Develop comprehensive, data-driven media strategies aligned to client goals, market dynamics, and regulatory constraints

Execute and optimize campaigns end-to-end, including launch, pacing, real-time optimization, troubleshooting, and scaling

Build precise media plans covering platform selection, audience targeting, creative strategy, and budget allocation

Rigorously monitor performance, identify inefficiencies or opportunities, and implement data-backed optimizations

Design and execute structured testing roadmaps, using performance results to inform strategy and investment decisions

Proactively surface insights and recommendations that go beyond reporting to drive meaningful growth

Required Experience & SkillsExperience

5+ years of media agency or platform experience

Experience in gaming, sports betting, or interactive entertainment (or a demonstrated passion and deep familiarity with the space)

Proven hands-on expertise across Meta, Google, TikTok, X, Programmatic, and other platforms

Experience managing large budgets with direct accountability to ROI and efficiency

Skills

Strong understanding of emerging AI capabilities in paid media and the ability to integrate new tools into workflows to create competitive advantage

Deep understanding of performance marketing and lower-funnel acquisition strategies

Strong analytical fluency with the ability to translate data into clear actions and strategy

Comfort operating in fast-paced, highly competitive, and regulated environments

Clear, confident communicator capable of influencing both clients and internal stakeholders