Описание: ASBIS is a global value-added distributor, OEM and solutions provider that connects technology brands with markets across EMEA.
Задачи: Plan and execute the BTL and trade marketing calendar across EMEA in line with marketing and commercial objectives
Develop and coordinate retail promotions, channel activations, and in-store and online visibility campaigns with sales teams and business partners
Manage POS materials, merchandising, displays, and localized marketing assets, ensuring timely delivery and implementation
Manage trade marketing budgets and Market Development Funds (MDF), monitor spending, and coordinate budget reconciliation and supplier documentation
Measure campaign effectiveness through sell-out growth, product rotation, conversion, and return on investment (ROI), and recommend improvements based on results
Collaborate with Marketing Communications and Digital teams to ensure consistent brand messaging across campaigns and trade activities
Monitor competitor promotions, retail visibility, and pricing perception, and provide insights to support commercial planning
Coordinate external agencies, field marketing specialists, and partners to ensure effective execution across markets
Требования: Proven experience in trade marketing, BTL marketing, or retail marketing
Hands-on experience planning and executing retail promotions, POS initiatives, merchandising, and channel activations
Experience coordinating marketing activities across multiple countries, markets, or retail partners
Strong commercial understanding and experience measuring campaign performance through sell-out, product rotation, conversion, or ROI
Experience managing trade marketing budgets, MDF allocation, spending, and supplier documentation
Experience working with sales teams, distributors, retailers, marketplaces, and external agencies
Strong analytical skills and ability to translate campaign results and competitor insights into actionable improvements
Excellent project management, communication, and stakeholder coordination skills
Ability to work across diverse EMEA markets and coordinate multiple activities and deadlines simultaneously
Будет плюсом: experience in consumer electronics, consumer accessories, FMCG, or retail
Условия: Competitive salary package and motivation scheme
Access to continuous professional development, training, certification programs, events, and team buildings
Life events' gifts, corporate presents and awards, and years-of-service bonuses
Special prices for Company products
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marketing manager for Canyon
ASBIS · New York, NY, USA ·
- Job type:
- Full Time