Web & Mobile Content Specialist

To assist in the development and maintenance ofdigital content strategy on web and mobile channels. Implement and monitor online anddigital properties for usability, relevance and member engagement in support of the corporate marketing plan and brand. Collaborate with Marketing and Digital staff and other internalbusiness units/vendors to ensure timely/accurate implementation of digital content enhancements/requirements tosupport business needs and member experience.
Responsibilities Author, QA and publish content within AdobeExperience Manager to support Marketing & Business initiatives
Analyze and report content initiative resultsand make recommendations for future campaigns and projects
Collaborate with the User Experience (UX) andDigital teams as content management lead for new feature creation
Conduct content audits across channels tosupport business needs and identify deviations from approved content strategy and recommend corrective action
Partner in the create, maintenance, andexecution of the digital content calendar

Develop/recommend changes to improve usabilityof digital content , functionality, interactivity, and usability of site(s) to management
Serve as expert in Mobile content management,providing training and creating documentation as needed to assist other content contributors
Represent Web & Content Strategy team atmeetings with business units and other Marketing teams

Review all content and digital/onlineproperties to ensure compliance with corporate brand standards, marketing style guides, and legal requirements
Track/coordinate implementation of digitalcontent enhancements/development and ensure deadlines are met
Work with internal content authors anddesigners to ensure content meet digital best practices

Requirements Bachelor’s Degree in a related field or theequivalent combination of training, education, and experience

Effective verbal and written communicationsskills

Experience in content delivery, management,retrieval systems and production for high traffic websites
(Adobe Experience Manager)
Experience in translating complex concepts,customer needs, motivations and behaviors into easy-to-understand interactive experiences anddeliverables

Experience in using web analytics software(Adobe Analytics)

Knowledge in interactive usability bestpractices and concepts

Knowledge of SEO strategy as applied tocontent

Maintain current knowledge of digital andonline technologies, best practices, trends, issues, editing and authoring tools

Managing multiple priorities independentlyand/or in a team environment to achieve goals

Organizational, planning and time managementskills

Skill influencing and building consensus withbusiness partners

Skill navigating multiple screens and PCapplications and adapting to new technologies

Desired - Bachelor’s Degree in Journalism,Communications, Marketing, Information Technology or related field

Desired - Experience in various contentmanagement systems (Adobe Experience Manager preferred)

Desired - Knowledge of the financial servicesenvironment and Navy Federal's functions, policies, procedures, products, and services

Desired - Experience working in a demanding,fast paced, creative environment similar to an advertising agency

Knowledge of interactive design and information architecturerelated to content
* Local candidates able to work Hybrid only. * Our client will only accept the following: US Citizens, Green Card Holders, TN Visa, Green Card EAD's. Candidates cannot be on a sponsored work Visa.

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