Director of Marketing

Avant-garde Health is seeking a strategic and hands-on marketing leader for our team. We are at an incredibly exciting time with new mandatory Medicare bundled payment programs (TEAM and now the upcoming CJR-X program that starts January 2028) accelerating demand. Hospital executives are increasingly aware that they will be accountable for the full arc of a surgical episode, and our work now is to make sure they know what we can do for them. You will work directly with the CEO. We are looking for candidates who are excited to build a marketing function rather than inherit one. It is not required that you have worked in our exact market, but some health care experience is a plus.
Avant-garde provides health systems, surgery centers, and physicians with comprehensive insight into their surgical care through our software and empowers them to improve their finances and deliver the best care possible to their patients. We integrate sophisticated analytics with deep industry knowledge. Avant-garde is a mission-driven company that was started from the health care research at Harvard Business School led by Michael Porter and Bob Kaplan. We are thought leaders and our work has been recognized and featured in publications like the Harvard Business Review and The Wall Street Journal. We are well capitalized and backed by leading VCs, including General Catalyst, Founder Collective, Fulcrum Equity Partners and Tectonic Ventures.
What You'll Do Build and Execute Marketing Strategy Develop and execute an integrated B2B marketing strategy
Refine our positioning and messaging
Drive Demand Generation Manage our conference strategy and execution, including event planning, sponsorships, speaking opportunities, and follow-up campaigns
Organize webinars
Market through digital campaigns, LinkedIn, and outbound programs
Partner closely with our sales team on opportunity creation initiatives
Create Content and Contribute Broadly to the Team Create case studies, white papers, presentations, customer stories, and executive-level marketing materials
Improve CRM workflows, campaign tracking, reporting, and marketing automation processes
Contribute to culture and foster cross-functional collaboration across the company
What We're Looking For Required Qualifications 5+ years of B2B marketing experience preferably to health systems and hospitals
Proven ability to build and execute demand generation and content marketing programs
Strong writing, messaging, and storytelling capabilities
Experience supporting enterprise or consultative sales motions with long sales cycles
Experience with marketing automation tools (we use HubSpot), LinkedIn campaigns, webinar platforms, and marketing analytics tools
Excellent cross-functional collaboration and project management skills
Self-starter mentality with a bias toward action and execution
Preferred Qualifications Familiarity with value-based care, health care analytics, bundled payments, perioperative services, or health care financial operations
Prior startup or high-growth company experience

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