Paid Social Video Editor (Freelance)

Who We Are
Parenting isn't picture-perfect. It's messy, hilarious, exhausting, and life-changing — sometimes all before noon. That's where we come in.

Founded in 2014 by our CEO Chelsea Hirschhorn, Frida was built to make the raw reality of parenting a little easier to navigate (and a lot less overwhelming). It all started with one legendary snot-sucker — the NoseFrida — and has grown into a 200+ product lineup that supports families through every stage: from fertility and postpartum recovery to baby care and beyond.

We don't shy away from the stuff no one else wants to talk about — nipple pain, diaper blowouts, or the emotional rollercoaster that comes with keeping a tiny human alive. We call it like it is, solve the problems that actually matter, and build products that help parents feel seen, supported, and totally capable.

You can now find Frida products in 50+ countries and thousands of stores across the U.S., from the biggest national retailers to your neighborhood grocery aisle.

Under Hirschhorn's leadership, Frida has become a category leader by challenging taboos, championing honesty, and supporting families at every stage of parenthood and beyond, earning acclaim on TIME's 100 Most Influential Companies, TIME Best Inventions, Fast Company Most Innovative Companies and Fast Company Brands That Matter. But the real win? Knowing we're helping parents everywhere feel a little more human and a little less alone.

How You Will Make an Impact
Frida is seeking a Paid Social - Performance Video Editor (Freelance) to join our team, we're looking for a freelance video editor who understands that a strong ad needs to do more than look polished. It needs to stop the scroll, hold attention, communicate the idea quickly, and drive action. You'll primarily be editing performance-focused video ads for Meta and TikTok using raw footage, UGC, product footage, scripts, voiceovers, and creative references we provide. We're looking for someone with strong creative judgment who can take those inputs, identify the strongest moments, and turn them into ready-to-test ads without needing every edit mapped out frame by frame. You should understand performance creative and DTC advertising, not just video editing. The Paid Social - Performance Video Editor (Freelance) will thrive in a dynamic, fast-paced, and entrepreneurial environment.

Responsibilities to include

Edit short-form paid social ads for Meta and TikTok

Create UGC-style, creator-led, product demo, testimonial, and benefit-driven ads

Turn raw footage, scripts, voiceovers, and creative briefs into polished, conversion-focused ads

Develop creative variations of winning ads for continued testing

Test different hooks, openings, pacing, captions, visuals, structures, and CTAs

Use b-roll, on-screen text, motion graphics, sound design, and pattern interrupts to improve retention

Adapt creative based on performance feedback and learnings

Create platform-native ads that feel organic while still being built to convert

Support additional projects and responsibilities as business needs and priorities evolve

What You Will Need
You should have experience editing direct-response or e-commerce ads and understand what makes paid social creative perform.

That means having a strong instinct for:

Hooks and the first 1-3 seconds of an ad

Fast, intentional pacing

Retention, hold rate, and watch time

Visual pattern interrupts

On-screen text, captions, graphics, and b-roll

Making footage feel native to Meta and TikTok

Clearly communicating product benefits

Building credibility, desire, and social proof

Editing toward conversion, not just aesthetics

Creative testing and iteration

Knowing when to simplify, cut, reorder, or restructure footage to make the ad stronger

Ideal Experience

Meta/Facebook and TikTok ad creative

Paid social and performance creative

E-commerce or DTC brands

UGC and short-form social video ads

Direct-response advertising

Creative testing and iteration

Premiere Pro, After Effects, CapCut, DaVinci Resolve, or similar

Experience using AI tools as part of your editing workflow is a plus

Who You Will Work With
Frida is an organization that values collaboration and community. As the Paid Social - Performance Video Editor (Freelance), you will work closely with our paid social and creative teams.

Our Ways of Working
The role is fully remote, with some overlap required during ET business hours, approximately 9am to 6pm ET.

This is freelance, ongoing work and can be structured hourly or per project depending on fit. We’re looking for someone we can build a long-term relationship with and consistently send footage, concepts, and creative briefs to as new ads need to be produced, tested, and iterated.

EEO
Frida provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected Veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

Privacy Policy
By applying for this position, you acknowledge and understand that your information will be used as described in Frida's Job Applicant Privacy Policy: https://frida.com/pages/fridababy-job-applicant-privacy-policy

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