Marketing Manager

RESPONSIBILITIES WHOLESALE MARKETING & COOP MEDIA (60%)
Build and implement with partners impactful 360 Coop plans and marketing initiatives including Media, CRM, Digital, E-Commerce, Events, VM
Lead the annual planning, execution, and monitoring of our Coop plans with Partners (External Boutique, Partners of Choice, Wholesalers) in collaboration with Commercial teams
Responsible for the Trade Marketing Plans per Partners (event calendar included) and manage all local initiatives supporting our partners
Pilot event timelines, logistics and budgets at all times from the initial pitch to the post-event phase
Distribute brand content, guidelines and toolboxes to Partners supporting product launches, media campaigns upon marketing plan
Responsible for the Coop budget tracking and payments in collaboration with partners and finance, while maintaining Bumblebee at all times to reflect all Coop campaigns with all partners
Oversee the collaboration with local production agency to develop creatives following the brand guidelines, validate all the Partners assets
Responsible for the Websites and Virtual Showcases updates
Provide Reports and Regional best practice as needed and per HQ request
MEDIA MARKETING (25%) Partner with HQ media teams to define National Media plan (OOH, Print, Digital, Social) and support the local implementation of the plan (US, Canada, Mexico, Latam) and act as the local reference for all media relative topics
Manage in collaboration with the Marketing & Communications AVP the local partnership budget and strategy
Develop relationships with key publishers, media outlets and partner with PR to maximize the brand’s visibility and desirability
Responsible for the National Media tracking and payments.
Oversee the collaboration with local production agency to develop creatives following the brand guidelines, validate all the Partners assets
BUDGET & REPORTING (15%) Responsible specifically for the management of the A&P Media Budgets following Richemont process and guidelines (PO, Accruals, Invoices, Landing etc.)
Consolidate reports as needed after each event or campaign, craft ad-hoc presentations per HQ / Management request
REQUIREMENTS SKILLS 5 years of related experience in a luxury or specialty retail environment.
Bachelor or Master Degree in commercial, marketing or digital (or similar)
Strong Project Management skills, capacity to orchestrate multiple workstreams in parallel and manage or collaborate with internal and external cross-functional groups.
SPECIFIC Strong competencies in MS office tools, especially with Excel and Powerpoint
Proven ability to manage budgets, timelines and logistics
Good knowledge of the media landscape and trends
Understanding of a Wholesale environment
Ability to travel up to 25% of the time
Flexible schedule and ability to work outside of regular business hours during event
LANGUAGE French and/or Spanish speaking is a plus
SOFT SKILLS Strong organizational skills
Attention to details and creativity
Ability to multi-tasks and prioritize
Ability to work cross-functionally
Communication and verbal skills
Problem-solving, Flexibility and business-focused
Dynamic, agile and passionate
Richemont offers a generous compensation and benefits package for eligible employees. Only candidates selected for further consideration will be contacted.
WE OFFER We care about our associates health and wellbeing and offer a comprehensive benefits program to support you and your loved ones. Our core benefits include medical, dental, and vision programs. Health savings and flexible spending accounts are available to support your financial needs, along with access to the employee assistance program for you and your household members. The company offers income protection solutions including life insurance, disability benefits, and 401(k) with employer match. Understanding the importance of wellness and work-life-balance, our package includes a wellness reimbursement benefit and paid time off. We also encourage associates to give back to their local community by using their volunteer time off days to support important initiatives that drive change.
At Richemont, We Craft the Future!
Expected Salary Range: $100k-120k
Salary will be negotiated based on relevant skills and experience

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