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DTC Performance Marketing Lead — Meta Scale & AI Growth

Lifely · New York, NY, USA ·

Job type:
Full Time

Lifely is seeking a DTC Performance Marketing Specialist to profitably scale paid acquisition across a global portfolio of brands. You will own Meta execution and allocate budgets by contribution margins, MER, CAC/CPA, and stock levels while coordinating with creative, product, and finance teams.
You will build AI-assisted workflows to speed analysis, reporting, and iteration, and align campaigns with regional market needs.

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