Own the paid media P&L and multi-year strategy across the brand portfolio.
Set channel and budget allocation based on incrementality, LTV, and blended CAC targets.
Build repeatable playbooks for launches, promotions, and seasonal peaks.
Build and lead a team of performance marketing leaders and specialists, plus supporting agencies.
Set operating standards for testing velocity, reporting rigor, and channel expertise.
Drive adoption of AI and automation tools across the team.
Executive & Cross-Functional Leadership: Represent performance marketing on CSC Generation's marketing leadership team.
Partner with Creative, Merchandising, and eCommerce to align investment with site experience and conversion.
Translate performance data into clear commercial recommendations for the executive team.
CSC Generation CSC Generation is an AI-native holding company that acquires and transforms iconic omnichannel retail brands using its Genesis operating platform. With $1B+ revenue across 13 brands, it operates a lean, fast-moving culture where team members take ownership and see direct impact.
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Vice President, Performance Marketing (Fully Remote)
CSC Generation Enterprise · New York, NY, USA ·
- Job type:
- Seasonal