Senior Lifecycle Marketing Lead - CRM & Multichannel Growth

Coinbase, Inc. is hiring a CRM & Lifecycle Manager II to join the Growth Marketing team and lead how we engage and retain millions of users at global scale. You will own lifecycle strategies across onboarding, engagement, and retention, shaping segmentation, channel mix, and targeting for measurable growth. You'll manage end-to-end campaigns across email, push, in-app, and SMS in multiple countries, partner with Product, Data Science, and regional teams, and establish a KPI-driven reporting
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