Digital Content Specialist

Job Summary First Heritage Mortgage, LLC (FHM) seeks a forward-thinking and creative Digital Content Specialist to join the growing Marketing Department. This position will drive the SEO, digital media, and content marketing strategies that attract new business and reinforce FHM’s brand in a compelling way.
Duties Contribute to the strategic visions of the Marketing Department and FHM
Work closely with other team members to maintain the company website, including building product pages, blog posts content hubs, optimizing performance, and identifying growth opportunities
Act as subject matter expert for all functions related to the FHM marketing technology stack to include CRM platform, point-of-sale application, online reviews platform, and others as relevant
Execute the FHM Communications Calendar: Maintain and optimize a strategy for all FHM content to include social posts, blogs, videos, seasonal and/or market-driven communications, and ongoing campaigns
Produce original written content for the FHM website, social media, press releases, and other marketing materials
Assist with paid campaigns to include strategy, delivery, ad format, optimization, reporting, and CRO across platforms
Employ marketing analytics techniques to gather important KPI data and evaluate the success of marketing campaigns and advertisements
Consult with individual loan officers to deliver customized support and maintenance of their individual digital presence, unique brand, and marketing strategy on an as-needed basis
Act as an internal subject matter expert regarding the latest digital marketing trends, algorithm changes, and industry knowledge related to the FHM
Qualifications Collaborative attitude with the ability to give and receive constructive criticism
Expertise in managing SEO, PPC, and digital advertising strategies
Deep experience in working with WordPress and online CMS platforms
Proficiency with CRM platforms and best practices
Superior writing skills with a passion for producing great copy across mediums
Strong knowledge of marketing research techniques and databases
Strong business knowledge and customer service skills
Proficiency in standard MS Office software applications, including PowerPoint and Excel
Expertise in the use of online networking sites and social media publishing tools
Working knowledge of Adobe Creative Suite preferred
Familiarity with video production and editing preferred
Education And Experience Four-year degree in Public Relations, Journalism, Marketing, Communications, Sales, Business, or related field
Minimum of 5 years relevant work experience
A strong online portfolio of written work and a track record of excellence
Skills And Qualifications Collaborative attitude with the ability to give and receive constructive criticism
Expertise in managing SEO, PPC, and digital advertising strategies
Deep experience in working with WordPress and online CMS platforms
Proficiency with CRM platforms and best practices
Superior writing skills with a passion for producing great copy across mediums
Strong knowledge of marketing research techniques and databases
Strong business knowledge and customer service skills
Proficiency in standard MS Office software applications, including PowerPoint and Excel
Expertise in the use of online networking sites and social media publishing tools
Working knowledge of Adobe Creative Suite preferred
Familiarity with video production and editing preferred
Job Type: Full-time
Pay: $60,000.00 - $70,000.00 per year
Benefits 401(k)
401(k) matching
Dental insurance
Employee assistance program
Flexible spending account
Health insurance
Health savings account
Life insurance
Paid time off
Referral program
Retirement plan
Vision insurance
Schedule 8 hour shift
Ability To Commute Fairfax, VA 22030 (Required)
Ability To Relocate Fairfax, VA 22030: Relocate before starting work (Required)
Work Location: Hybrid remote in Fairfax, VA 22030

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