Lifecycle Marketing Lead, CRM & Growth (II)

Coinbase, Inc. is seeking a CRM & Lifecycle Manager II to lead how Coinbase engages and retains millions of users through lifecycle campaigns at global scale. You'll define lifecycle strategies for high-impact segments, and partner across orgs to align CRM initiatives with product launches and international expansion goals. You will own multi-channel campaigns (email, push, in-app, SMS), drive the CRM measurement framework with KPIs, and use ML-powered targeting to improve onboarding,
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