Digital Advertising Specialist Job at Placements24 in New York

About the Role

Our client is seeking a performance-driven Digital Advertising Specialist to manage and optimize their paid online advertising campaigns. This role is crucial for driving qualified traffic, generating leads, and maximizing return on ad spend (ROAS). You will be responsible for developing strategies, executing campaigns across platforms like Google Ads and social media, and continuously analyzing performance to achieve key marketing objectives. This position offers a dynamic opportunity to impact growth through strategic paid media initiatives.
Key Responsibilities

Develop, implement, and manage paid advertising campaigns across platforms such as Google Ads, Facebook Ads, Instagram Ads, LinkedIn Ads, and other relevant channels.
Conduct keyword research, audience targeting, and competitive analysis to inform campaign strategies and optimize ad spend.
Create compelling ad copy and visuals, A/B testing different variations to improve performance and conversion rates.
Monitor campaign performance daily, analyzing key metrics (CTR, CPC, CPA, ROAS) and making data-driven adjustments to optimize results.
Generate regular reports on campaign performance, providing insights and recommendations for strategic improvements and future campaigns.
Requirements

Bachelor's degree in Marketing, Business, Economics, or a related field.
2+ years of hands-on experience managing paid advertising campaigns with a proven track record of success.
Proficiency with major advertising platforms (Google Ads, Facebook Ads Manager) and analytics tools (Google Analytics).
Strong analytical skills with the ability to interpret data, identify trends, and make actionable recommendations.
Excellent understanding of digital advertising metrics, bidding strategies, and targeting options.
Benefits

Competitive annual salary and performance-based bonuses.
Flexible work arrangements, including remote work options.
Comprehensive health, dental, and vision insurance.
Opportunities for professional growth and industry certifications.
A collaborative and innovative marketing team environment.

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