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Global Segments Digital Marketing Lead (ABM & SEO)

ABB · Cary, NC, USA ·

Job type:
Full Time

ABB Inc. is seeking a Global Segments Digital Marketing Specialist to lead strategic marketing for key segments across ABB Electrification Smart Buildings and Smart Power portfolios, with a strong emphasis on digital marketing techniques.
You will develop and execute segment plans, translate technical innovations into customer-centric campaigns, collaborate with sales, business lines, and agile teams, and manage SEO/SEM, website initiatives, and CX programs.

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