Associate Director of Marketing and Communications AS6548

Campus

OSU-Stillwater

Contact Name & Email

Lance Latham, lance.latham@okstate.edu

Work Schedule

Monday through Friday, 8:00am-5:00pm with occasional evenings and weekends.

Appointment Length

Regular Continuous/Until Further Notice

Hiring Range

$75,000 - $100,000

Salary

About This Position
The Associate Director of Marketing and Communications serves as the lead communications and marketing strategist for the Oklahoma State University College of Veterinary Medicine (CVM) and the [OSU Veterinary Medical Teaching Hospital]. This position is responsible for developing and executing comprehensive marketing, communications and public relations strategies that enhance the reputation of the college, promote the veterinary hospital's clinical services, engage faculty and staff, support student recruitment and retention efforts and advance the college's land-grant mission of teaching, research and service.

The associate director will lead a team and manage both external and internal communications for the college and hospital, develop strategic marketing campaigns to promote clinical services to pet owners and livestock producers, create content that showcases the college's academic excellence and research impact and serve as the primary media contact for veterinary-related issues. This role requires the ability to translate complex scientific information into relatable content for diverse audiences.

Key Responsibilities

Develop and implement comprehensive marketing and communications strategies for both the College of Veterinary Medicine and Veterinary Medical Hospital

Supervises marketing and communications staff, student workers, and coordinates with external vendors and consultants.

Create integrated marketing campaigns to promote clinical services for both small animal (companion animal) and large animal (equine, food animal) clients

Build and maintain the college and hospital's brand identity across all platforms and communications

Develop client acquisition and retention strategies for veterinary hospital services

Create marketing materials and campaigns that reach pet owners, livestock producers, and referring veterinarians

Collaborate with college leadership to identify strategic priorities and translate them into effective communications and marketing initiatives

Monitor and analyze marketing metrics, client feedback, and communication effectiveness to optimize strategies

Manage marketing and communications budgets for both the college and hospital

Serve as primary media contact and spokesperson for the college and hospital

Develop and distribute news releases, media advisories, and story pitches about college achievements, research breakthroughs, and clinical capabilities

Cultivate relationships with local, state, and national media outlets

Coordinate media interviews with faculty, staff, and veterinary experts

In alignment with the OSU Brand Management core team, manage crisis communications for both academic and clinical issues

Create content highlighting the college's contributions to animal health, public health, and food safety

Develop strategic partnerships with industry organizations, breed associations, and veterinary professional groups

Promote the college's Extension and outreach activities across Oklahoma

Hospital Marketing and Client Communications (20%)

Develop marketing strategies to promote specialty services, advanced diagnostics, and treatment capabilities, likely with access to external marketing/PR agencies and resources

Create client-facing materials including brochures, website content, social media posts, and educational resources

Manage hospital reputation through online reviews, testimonials, and client satisfaction initiatives

Develop referral veterinarian communications and relationship-building programs

Create campaigns highlighting emergency services, specialty care, and unique hospital capabilities

Coordinate with clinical staff to develop educational content for pet owners and livestock producers

Support client experience initiatives through strategic communications

Oversee college and hospital websites, ensuring current, accurate, and engaging content

Manage social media strategy and content across multiple platforms

Produce multimedia content, including videos, podcasts, and digital storytelling

Create internal communications for faculty, staff, students, and stakeholders

Develop annual reports, impact statements and donor communications

Write and edit publications, newsletters and marketing collateral

Coordinate photography and videography to support marketing and communications needs

Collaborate with OSU Foundation and the OSU Alumni Association on fundraising and alumni engagement communications and engagement activities

Create content showcasing alumni highlights and philanthropic impact and giving opportunities

About The College Of Veterinary Medicine
The Oklahoma State University College of Veterinary Medicine is one of the nation's leading veterinary colleges, training the next generation of veterinarians while advancing animal and human health through cutting-edge research and clinical care. The college operates a comprehensive Veterinary Medical Hospital, providing primary and specialty care for companion animals and advanced medical services for horses and food animals. As part of Oklahoma's land-grant university, the college serves communities throughout the state through Extension programming and continuing education.

Required Qualifications

Bachelor's Journalism, communications, public relations, marketing, English or a related field. (degree must be conferred on or before agreed upon start date)

Five years post baccalaureate experience with expertise in marketing and communications. Supervisory experience required

Skills, Proficiencies, And/or Knowledge

Experience in healthcare marketing and communications, animal health industry, or agricultural communications is beneficial but not required

Demonstrated success in lead generation campaign management, services sales, and social media audience growth

Experience with reputation management and online review platforms

Preferred Qualifications

Master's

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