Social Media Manager

The Social Media Manager is responsible for strategy development and documentation, owning creative briefs, publishing content, community management, analyzing and optimizing performance and serving as a client contact. Social media channels managed include Fanology agency clients, Filmmakers Table, Filmmakers Academy, Film Crew Institute, Richard Janes and others as assigned and manageable.

Position Duties

Develop concepts for video content across social media channels and oversee production process

Create copy for social and digital media channels

Schedule social media content across TikTok, Instagram, Facebook, YouTube and LinkedIn using tools such as Sprinklr and Loomly.

Create and optimize paid social media campaigns.

Working with the Head of Marketing, establish KPIs and goals that align with business goals.

Analyze performance by channel weekly to report to leadership - include recommendations to enhance performance.

Strong ability to write creative and engaging copy.

Community Management - respond to inbound questions and comments on social channels and find opportunities to engage with other accounts.

Own management and distribution of content calendars

Own project management tool (Asana)

Accountable for tracking billable hours

Account management - create meeting agendas and notes

Ensure projects are staying on time and on budget

Responsible for briefing in creative partners

Stays up-to-date on social media trends to apply to client content

Own competitive analysis for clients

Additional duties as assigned

Qualifications & Education

Education: A bachelor’s degree in Marketing, Communications, Journalism, or English is preferred

Experience: 2 to 4 years of hands-on experience in social media management, digital marketing and content creation

Portfolio: A proven track record or live portfolio demonstrating real-world campaign results and content samples

Certifications (Optional): Industry credentials like the Hootsuite Academy Social Media Marketing Certification or Meta/Google digital credentials can strengthen an application

Key Skills & Tools

Platform Expertise: Deep understanding of social channels including Instagram, TikTok, YouTube, LinkedIn, X

Software Proficiency: Familiarity with scheduling and analytics dashboards like Sprinklr, Google Analytics and CRM tools

Soft Skills: Strong copywriting, creative problem-solving, exceptional time management, and cross-departmental collaboration

Client Service: Ability to interface with clients in a professional manner while delivering excellent work on established deadlines

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