Paid Social Performance Video Editor

Description

How You Will Make an Impact
Frida is seeking a Paid Social - Performance Video Editor (Freelance) to join our team, we're looking for a freelance video editor who understands that a strong ad needs to do more than look polished. It needs to stop the scroll, hold attention, communicate the idea quickly, and drive action. You'll primarily be editing performance-focused video ads for Meta and TikTok using raw footage, UGC, product footage, scripts, voiceovers, and creative references we provide. We're looking for someone with strong creative judgment who can take those inputs, identify the strongest moments, and turn them into ready-to-test ads without needing every edit mapped out frame by frame. You should understand performance creative and DTC advertising, not just video editing. The Paid Social - Performance Video Editor (Freelance) will thrive in a dynamic, fast-paced, and entrepreneurial environment.
Responsibilities to include
Edit short-form paid social ads for Meta and TikTok
Create UGC-style, creator-led, product demo, testimonial, and benefit-driven ads
Turn raw footage, scripts, voiceovers, and creative briefs into polished, conversion-focused ads
Develop creative variations of winning ads for continued testing
Test different hooks, openings, pacing, captions, visuals, structures, and CTAs
Use b-roll, on-screen text, motion graphics, sound design, and pattern interrupts to improve retention
Adapt creative based on performance feedback and learnings
Create platform-native ads that feel organic while still being built to convert
Support additional projects and responsibilities as business needs and priorities evolve
What You Will Need
You should have experience editing direct-response or e-commerce ads and understand what makes paid social creative perform.
That means having a strong instinct for:
Hooks and the first 1-3 seconds of an ad
Fast, intentional pacing
Retention, hold rate, and watch time
Visual pattern interrupts
On-screen text, captions, graphics, and b-roll
Making footage feel native to Meta and TikTok
Clearly communicating product benefits
Building credibility, desire, and social proof
Editing toward conversion, not just aesthetics
Creative testing and iteration
Knowing when to simplify, cut, reorder, or restructure footage to make the ad stronger
Ideal Experience:
Meta/Facebook and TikTok ad creative
Paid social and performance creative
E-commerce or DTC brands
UGC and short-form social video ads
Direct-response advertising
Creative testing and iteration
Premiere Pro, After Effects, CapCut, DaVinci Resolve, or similar
Experience using AI tools as part of your editing workflow is a plus
Who You Will Work With
Frida is an organization that values collaboration and community. As the Paid Social - Performance Video Editor (Freelance), you will work closely with our paid social and creative teams.
Our Ways of Working
The role is fully remote, with some overlap required during ET business hours, approximately 9am to 6pm ET.
This is freelance, ongoing work and can be structured hourly or per project depending on fit. We're looking for someone we can build a long-term relationship with and consistently send footage, concepts, and creative briefs to as new ads need to be produced, tested, and iterated.

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