Media Planner

The Senior Integrated Media Planner is a full time role responsible for the strategic development and execution of integrated media opportunities with current clients, as well as the management/oversight of the media planning, buying, implementation, and performance analysis for their campaigns. The Senior Integrated Media Planner is expected to continuously challenge themselves, their client(s) & agency counterparts to unite to develop relevant, original, and impactful media strategies and test & learn opportunities that span the full spectrum of media.

Essential Duties and Responsibilities:

Partners with Associate Director, as needed, to develop and implement media strategies

Seeks advice and counsel from SVP, Integrated Planning (SVIP), for proper development of integrated media briefs, objectives & strategies to ensure a strong foundation on which to build an integrated plan.

Develops and implements integrated media strategies—partnering with the Associate Director, and SVIP.

Manages the day-to-day strategic media planning activities for assigned account(s) while engaging oversight and support of Assoc Director, when necessary.

Collaborates with the Integrated Media team and agency cross-functional teams on the development of integrated media campaign strategies and tactical considerations for clients, and be able to speak to the unique ways different strategies and tactics work within a campaign structure

Uncovers / understands client objectives, challenges and needs as it pertains to Integrated Media

Responsible for Integrated Media brief co-development, strategic approach, vendor/partner/publisher proposal evaluation & negotiation, media recommendation development, and presentation to clients

Responsible for campaign oversight; inclusive of, but not limited to regularly reviewing performance with analytics team, optimizations, implications, tracking of the budget and media spends & ensuring proper billing

Develops strong knowledge of the changing media landscape by networking, meeting with and building relationships with new vendor / partners, etc.; understanding the benefits between working with different vendors and be able to clearly provide strategic rationale for all vendor recommendations

Develops & shares media POV’s as needed (both internally & client facing)

Qualifications:

Education: bachelor’s degree from an accredited four-year college or university preferred

4+ years of relevant media planning experience required; 2+ years in a media planning role

Demonstrates knowledge of both offline and online media and analytics

Demonstrates experience with shopper marketing

Demonstrates knowledge and understanding of digital disciplines including, but not limited to display, online video, CTV, rich media, programmatic, social media, influencer media, SEM, digital coupons, ad operations etc.

Demonstrates understanding of media planning, negotiation, implementation, and performance analysis

Experience writing and selling in proposals/plans for integrated media efforts

Blue Chip Benefits

Hybrid Work Environment

Medical, Dental & Vision Benefits

401K Contributions

Flexible PTO Policy & Generous Holiday Schedule

Rewards & Recognition Program

Bonus Eligibility

Summer Hours

Parental Leave

The pay range for this position in Illinois is expected to be between $70,000 to $80,000 per Year. However, base pay offered is based on market location, and may vary further depending on individualized factors for job candidates, such as job-related knowledge, skills, experience, and other objective considerations

Blue Chip is committed to diversity, equity, and inclusion by cultivating a workplace that values and celebrates unique perspectives. We infuse DE&I principles into our campaigns, ensuring representation, cultural sensitivity, and authenticity, creating messages that resonate with diverse audiences and fostering an inclusive marketing landscape.