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Head of Global Marketing - Leading SaaS Fintech

Sphere Digital Recruitment · New York, NY, USA ·

Pay:
$250,000-$300,000/yr
Job type:
Full Time

Head of Global Marketing - Market leading Fintech / Digital Asset tech $250,000 - $300,000 plus bonus and Equity. The Company We're working with a leading financial technology business operating at the intersection of traditional capital markets and digital assets, looking for a Head of Marketing to build and lead its marketing function.
This is a highly hands-on leadership opportunity for someone who can develop the marketing strategy while remaining close to execution. You'll own product marketing, demand generation, content and go-to-market activity, working closely with the CEO, senior leadership, Product and Engineering teams.
The business operates with a lean, highly experienced team and offers the opportunity to genuinely shape how marketing operates, with a potential path towards a CMO-level position as the function grows.
The Role Build and lead a modern marketing function spanning go-to-market, demand generation, product marketing and content
Develop and execute the overall marketing strategy while remaining hands-on with delivery
Write copy, build campaigns and get directly involved in marketing execution
Partner with Product and Engineering to translate complex technical capabilities into compelling market-facing messaging, positioning and launch materials
Own the marketing backlog and prioritise initiatives based on business impact
Plan, launch and optimise lead generation campaigns with clear accountability for SQLs and pipeline contribution
Oversee paid and digital media activity and ensure investment is aligned with commercial outcomes
Develop budget, cost-versus-ROI models and clearly communicate marketing investment decisions to senior leadership
Use data to measure performance, identify opportunities and continuously optimise activity
Leverage AI tools to increase content output and scale a lean marketing function
Manage, coach and develop junior marketing team members
Ideal Background 10-15 years' marketing experience with a track record of both developing strategy and personally executing it
Strong background in traditional capital markets - this is essential
Experience within FinTech, financial services or digital assets is highly desirable
Experience within a growth-stage business , ideally Series A-C or a similarly lean environment
Strong product marketing experience, working closely with Product and Engineering teams
Proven experience building and executing demand generation programmes
Strong understanding of pipeline metrics, including SQLs and revenue contribution
Working knowledge of digital and paid media platforms
Strong data literacy with the ability to build and defend marketing budgets and ROI models
Experience managing and developing junior marketers
Comfortable using AI tools within day-to-day marketing and content workflows
A hands-on, builder mentality rather than someone who primarily manages agencies or vendors
Strong commercial judgement and the confidence to prioritise, challenge and communicate trade-offs with senior stakeholders
What's in it for you? Opportunity to build and shape the marketing function from the ground up
High visibility working closely with the CEO and senior leadership team
Potential pathway to a CMO-level role
Competitive salary and annual discretionary bonus
Employee stock options
Medical, dental and vision insurance
Retirement plan contributions
Unlimited vacation plus a PTO bonus
20 weeks paid parental leave after one year
Global offsites and team events
Wellness and home-office benefits
Lunch credits and additional in-office perks
Sphere is an equal opportunities employer. We encourage applications regardless of ethnic origin, race, religious beliefs, age, disability, gender or sexual orientation, and any other protected status as required by applicable law.
If you require any adjustments or additional support during the recruitment process for any reason whatsoever, please let us know.

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