Web Marketing Manager Job at Soni in New York

Web Strategy & Digital Experience Manager
Soni is partnered with a client seeking an experienced

Web Strategy & Digital Experience Manager

to own the strategy, optimization, and day-to-day management of a large-scale digital ecosystem. This person will serve as the business owner for the CMS and web technology stack while partnering with Marketing, IT, Technology, UX/UI, development teams, and external agencies.

Responsibilities:

Own the strategy and ongoing optimization of the firm’s website and digital properties.

Serve as the business owner for the CMS and help drive platform modernization and the digital roadmap.

Direct UX/UI designers and development resources, including offshore teams.

Optimize digital client journeys across web, search, email, social, and conversion points.

Use analytics, heatmapping, user-flow, and conversion data to identify opportunities and improve performance.

Oversee website performance, accessibility, usability, page speed, and overall platform health.

Drive best practices across SEO, AEO, GEO, taxonomy, and web governance.

Partner with Marketing, Business Development, IT, Technology, and external agencies on digital initiatives.

Qualifications:

Strong experience in web strategy, digital experience, or enterprise website management.

Hands-on experience with CMS and DAM platforms.

Strong understanding of UX/UI, SEO/AEO/GEO, accessibility, analytics, and conversion optimization.

Experience owning a web platform or digital roadmap from the business side.

Experience directing designers, developers, agencies, and/or offshore resources.

Strong cross-functional project and stakeholder management skills.

Experience within a complex enterprise or professional services environment is a plus.

Compensation:

$50 - $70/ Hr

Salary is based on a range of factors that include relevant experience, knowledge, skills, other job-related qualifications.

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