Head of Growth Marketing Acquisition

Job Description About the Role
LoadUp is hiring a Head of Growth Marketing to own our growth engine across DTC and marketplace channels. This is a strategic, hands‑on leadership role based onsite at Avalon in Alpharetta, GA — with direct influence over revenue, customer acquisition, retention, and long‑term customer value.

You'll own the strategy and execution of performance marketing, lifecycle marketing, and marketplace growth, leading a high‑performing team and reporting into executive leadership.

Responsibilities: Growth Strategy & Performance Marketing

Define and own the growth marketing strategy across direct‑to‑consumer (DTC) and marketplace channels, aligning acquisition, retention, monetization, and revenue growth with company OKRs

Lead and optimize seven‑figure media budgets across paid social, paid search, programmatic advertising, CTV, and affiliate marketing (Meta, Google, and beyond)

Optimize marketing investment against CAC, ROAS, LTV, conversion rate, and unit economics

Develop channel‑level budget allocation strategies based on performance, incrementality, and growth potential

Build a rigorous experimentation program (A/B and multivariate testing) across creative, acquisition funnels, pricing, onboarding, and customer journeys

Establish growth KPIs and executive‑level dashboards for acquisition, retention, revenue, and marketplace performance

Partner with analytics and data teams on attribution, measurement, LTV/CAC modeling, and reporting using SQL, BI tools, and experimentation platforms

Maintain strong standards for marketing measurement, tracking, attribution, privacy, and data governance

Lifecycle Marketing & Customer Retention

Build and scale lifecycle marketing across email, SMS, push, and in‑app messaging — including onboarding, retention, reactivation, and win‑back programs

Improve retention and repeat behavior through segmentation, personalization, testing, and behavioral data

Partner with Product and Engineering to improve customer journeys and remove funnel friction

Partner with Marketplace Operations and Product to grow marketplace supply and demand

Identify and scale growth levers that improve marketplace activation, utilization, liquidity, and long‑term customer value while protecting unit economics

Growth Team Leadership & Partnerships

Recruit, lead, mentor, and develop a high‑performing growth marketing organization, including performance marketers, lifecycle marketing specialists, analysts, and creative partners

Lead agency and marketing technology vendor relationships with clear performance and cost‑efficiency expectations

Partner closely with Product, Engineering, Finance, Analytics, and Operations to prioritize growth initiatives

Present growth strategy, performance insights, forecasts, and recommendations to executive leadership and board‑level stakeholders

Qualifications

10+ years of growth marketing, performance marketing, digital marketing, or customer acquisition experience

~4+ years of senior marketing leadership experience within a DTC, marketplace, platform, or technology‑driven business

~ Experience leading a website redesign or major conversion initiative.

~ Familiarity with marketing automation, analytics, and AI‑enabled workflows.

~ Demonstrated success scaling paid acquisition across Meta Ads, Google Ads, programmatic, CTV, and affiliate marketing, managing seven‑figure or larger digital media budgets

~ Proven experience growing a two‑sided marketplace or platform business, with a strong understanding of supply/demand growth, customer acquisition, retention, and unit economics

~ Experience building and scaling lifecycle marketing programs across email, SMS, push, and in‑app channels

~ Strong analytical skills with SQL, BI tools, attribution platforms, and experimentation tools, plus experience with modern martech stacks (CDPs, ESPs, analytics platforms)

~ Experience measuring and optimizing CAC, LTV, ROAS, conversion rates, retention, and marketing ROI

~ Executive‑level communication skills, with experience presenting strategy and performance results to senior leadership

~ Bachelor's degree in Marketing, Business, Analytics, or a related field, or equivalent professional experience

Candidate Profile

A strategic operator who balances long‑term growth strategy with immediate revenue and unit‑economics opportunities

A data‑first leader who uses analytics and experimentation to accelerate learning and decision‑making

A team builder who develops strong leaders and creates a collaborative, high‑performance culture

A cross‑functional partner who translates growth opportunities into Product, Engineering, Finance, and Operations priorities

Health & Wellness Coverage

Monthly lifestyle stipends, employee recognition programs, and referral bonuses

About LoadUp
LoadUp is a tech‑powered, on‑demand junk removal and home services platform, connecting individuals and businesses nationwide with a vetted network of local providers for removal, disposal, assembly, and hourly labor. Founded in 2014, LoadUp set out to replace an industry known for hidden fees and vague pricing with real‑time, upfront pricing and dependable local pros — no guessing, no surprises, just honest service done right. Today, LoadUp is one of the largest on‑demand junk removal and home services platforms in the country. As we continue growing, we’re looking for talented, driven people who want to help reimagine what this industry can be.

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