Lifecycle Marketing Manager

Austin, United States | Posted on 04/02/2026
Build and optimize nurture programs aligned to funnel stages

Own MQL → SQL conversion and pipeline progression

Develop lifecycle flows that support Growth-led campaigns (ABM, partnerships, events)

Email & Nurture Execution Own email execution, QA, testing, and reporting

Improve performance through structured testing (in partnership with Growth)

Ensure messaging aligns with campaign strategy and audience intent

Funnel Infrastructure & Data Operations Operationalize audience segmentation defined by Growth Marketing

Maintain clean lifecycle stages, triggers, and automation

Partner with RevOps to ensure accurate data flow and reporting

Campaign Conversion Support Translate campaign engagement into structured follow-up (nurtures, sequences, retargeted support)

Year of Experience - 4 to 7 Requirements Marketing experience at a high growth, early stage startup

4-7 years of B2B marketing experience, ideally in lifecycle, email, or demand generation roles

Experience building and optimizing nurture programs

Strong understanding of funnel stages and buyer journeys

Familiarity with segmentation, lifecycle automation, and email performance analysis

Ability to translate campaign engagement into conversion programs

Strong collaboration with RevOps or marketing operations teams

Analytical mindset and comfort working with funnel metrics

Experience in SMB-focused SaaS

Experience with HubSpot, Salesforce or similar tools

Experience supporting ABM or partner campaigns with targeted lifecycle follow-up

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