Product Marketing Manager

Who We Are
We're Future, a global leader in specialist media. Our people bring our trusted brands to life, helping millions of people discover expert content that informs, inspires, and drives action. As a pioneering multiplatform media powerhouse, we provide expert content and technology that build valuable communities across all channels.

Who We Are
We're Future, a global leader in specialist media. Our people bring our trusted brands to life, helping millions of people discover expert content that informs, inspires, and drives action. As a pioneering multiplatform media powerhouse, we provide expert content and technology that build valuable communities across all channels.

You'll join our Commercial Product Marketing team, driving innovation across Future's global portfolio of premier digital brands. We connect millions of engaged consumers with leading advertisers through market-leading ad products, high-impact content, and proprietary technology. Our team turns industry insights into revenue opportunities that power sustainable commercial growth.

Description
We're looking for an entrepreneurial Product Marketing Manager to help define, launch, and grow the next generation of Future's offerings.

You’ll own a customer segment, product area, or strategic growth opportunity - developing a deep understanding of the market, identifying customer needs, shaping the proposition, and driving commercial results.

You won’t simply market an existing roadmap or take requests. You’ll identify and validate new opportunities, influence product priorities, develop the commercial strategy, and lead GTM launches that build awareness, adoption, and revenue.

What You’ll Do
You will report to the Director of Product Marketing

Own Your Customer Segment or Product Area: Develop a deep understanding of your customers, market dynamics, competitive landscape, unmet needs, and growth opportunities

Identify New Opportunities: Use customer research, market analysis, competitive intelligence, and Sales insight to identify opportunities that could create meaningful value for customers and Future

Validate the Opportunity: Test customer problems, concepts, demand, willingness to pay, pricing, packaging, and service models before significant investment

Shape the Proposition: Define who we serve, what problem we solve, why customers will choose us, and how our offering creates differentiated value

Influence What We Build: Translate customer and market insight into product opportunities, business cases, requirements, and priorities in partnership with Product and cross-functional teams

Own the Commercial Model: Develop positioning, pricing, packaging, revenue models, and monetization strategies that support adoption and growth

Equip Sales to Win: Develop sales narratives, presentations, playbooks, tools, training, and objection handling that help Sales communicate value and close business

Lead High-Impact Launches: Own launch strategy and execution, including audience definition, positioning, messaging, content, external marketing campaigns, thought leadership, PR, and other channels

Create Market Momentum: Build awareness and demand for new offerings through compelling stories, customer proof points, market education, and integrated external campaigns

Measure and Improve Performance: Use customer feedback, market insight, and commercial performance data to improve the product, proposition, launch strategy, and customer experience

Drive Growth: Identify what to scale, iterate, or stop, and help turn successful offerings into meaningful and repeatable revenue streams

What You’ll Bring

5+ years of experience in product marketing, product management, growth, strategy, operations, advertising, digital media, or a related discipline

Proven experience identifying, developing, launching, or scaling a new product, market, customer segment, or commercial offering

Proven ability to identify and validate new opportunities - not simply execute an existing roadmap

Experience owning or significantly contributing to external product launches and integrated go-to-market campaigns

Strong customer discovery, research, analytical, and market-sizing skills

Strong commercial instincts around pricing, packaging, monetization, and revenue growth

Experience working closely with Product, Sales, Marketing, and customers

Excellent strategic, analytical, written, and verbal communication skills

Highly curious and innovation-minded, with an interest in emerging technology and AI

Highly autonomous and entrepreneurial; comfortable creating the path forward rather than waiting for one

A bias toward action, experimentation, and learning

Comfortable operating without a playbook and building structure from scratch

Experience in advertising, ad tech, media buying, publisher monetization, marketing technology, or digital media is a plus, as is experience with high-volume, self-service, automation, or AI-enabled products.

What We Offer

Medical, dental, and vision coverage

401k plus a company match

Uncapped leave

When we hit our targets, enjoy a share of our profits with a bonus

Refer a friend and get rewarded when they join Future

Well-being support with access to our Colleague Assistant Programs

Opportunity to purchase shares in Future with our Share Incentive Plan

The expected range for this role is $90,000 - $120,000. This is a hybrid role, working 2 days from the New York office.

Internal job family level Commercial 4

Diversity and Inclusion
At Future, we're working to attract, retain and foster diverse talent, educate our colleagues in the importance of diversity, and review our internal processes so that they remain as free from bias as possible. We recognise that, in order to reach diverse communities through our content, we must first ensure ours is a culture in which diversity can thrive.

Please let us know if you need any reasonable adjustments.

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