Marketing Director

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The Marketing Director is responsible for conceptualizing, creating, developing, and implementing campaigns to support HMH revenue and pipeline objectives within assigned area. The Marketing Director is a key business strategist and partner to the HMH Sales Team. In addition, this position closely collaborates with Customer Success, and HMH's Marketing and Product Management Peers in key go to market initiatives.
This Marketing Director will focus on the following areas: developing local campaigns to support HMH’s ability to compete in local state adoption; address key state education and funding initiatives; extend national marketing efforts by localizing messaging; and help accelerate and extend existing sales opportunities through targeted campaigns in assigned area.
Develop strategy-based marketing campaign planning that drives toward revenue goals for assigned state, regional and local area to ensure maximum return on marketing investment, resources, and sales revenue
Define, manage, and execute campaign tactics to deliver the campaign strategy
Analyze how programs are positioned nationally and develop targeted messaging based on regional customer needs.
Use a data-driven approach to decision-making and prioritization.
Internalize educational trends and initiatives
Leverage HMH competitive differentiators to strengthen our position in campaigns
Collaborate closely with Sales and Services to ensure campaign implementation
What You Need to be Successful BA/BS in related field required, advanced marketing degree, preferred.
Self-starter with 7+ years of work experience in marketing or K12 Educational Industry Sector.
Proficiency in online marketing techniques, including email and social media
Proven ability to work in a fast-paced, deadline driven, collaborative climate channels
Proficiency in Adobe Acrobat Pro DC
Strong project management skills, attention to detail, and ability to manage multiple deadlines
Excellent interpersonal, verbal and writing skills
Nice to Have Advanced Degree preferred
Experience Teaching
Proficiency in Sales Force
Proficiency in Adobe InDesign
Product demos (such as Brainshark or Camtasia)
Video Editing
How We Work (Competencies) Values Differences
Nimble Learning
Action Oriented
Physical Requirements: Might be in a stationary position for a considerable time (sitting and/or standing).
The person in this position needs to move about inside the office to access file cabinets, office machinery, etc.
Constantly operates a computer and other office productivity machinery, such as a calculator, copy machine, and computer printer.
Must be able to collaborate with colleagues via face to face, conference calls, and online meetings.
Benefits and Salary Range: Salary Range: $100,000to $125,000. Our salary ranges are based on national averages. We have wide ranges so we can be flexible and determine compensation based on a number of factors including the candidate’s skills, experience, education and location.
Houghton Mifflin Harcourt (NASDAQ:HMHC) is a global learning company dedicated to changing people’s lives by fostering passionate, curious learners. As a leading provider of pre-K–12 education content, services, and cutting-edge technology solutions across a variety of media, HMH enables learning in a changing landscape. HMH is uniquely positioned to create engaging and effective educational content and experiences from early childhood to beyond the classroom. HMH serves more than 50 million students in over 150 countries worldwide, while its award-winning children's books, novels, non-fiction, and reference titles are enjoyed by readers throughout the world.
Houghton Mifflin Harcourt is an equal employment opportunity employer and participates in E-Verify. All qualified applicants will receive consideration for employment and will not be discriminated against on the basis of gender, race/ethnicity, gender identity, sexual orientation, protected veteran status, disability, or other protected group status.

Nearest Major Market: Austin
Job Segment: Marketing Manager, Online Marketing, Book Publishing, Interactive Marketing, Publishing, Marketing

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