Multimedia Graphic Designer (Brand & Product Marketing)
Location: City of Industry, CA (On-site)
Employment Type: Full-Time
Department: Creative & Marketing
Reports To: Creative Marketing Manager
Application Requirement: An active online portfolio link is required for consideration. Applications submitted without a portfolio link (or with password-protected links without access to credentials) will not be reviewed.
We are looking for an ambitious, multi-talented Senior Graphic Designer to bridge our enthusiast consumer culture (B2C) and high-level enterprise technology solutions (B2B).
Role Overview
As a Senior Graphic Designer at Cooler Master North America, you will own visual storytelling across high-impact product launches, major global trade shows, retail packaging, and enterprise tech initiatives.
You will balance two distinct creative dynamics:
- B2C Consumer Products: Energizing PC enthusiasts, gamers, and content creators through bold product launch visuals, retail packaging, high-converting digital campaigns, and community activations.
- B2B & Enterprise Solutions: Crafting sleek, credible, and technical visual assets for enterprise OEM partners, commercial thermal solutions, systems integrators, and AI hardware platforms.
Key Responsibilities
Campaign & Digital Marketing (B2C)
- Product Launches & Campaigns: Lead visual direction and asset creation for flagship hardware launches (cases, thermal/cooling solutions, power supplies and pre-built systems) across web landing pages, social channels, and e-tail channels (Amazon, Newegg, Best Buy).
- Performance & Social Creative: Design high-impact static and motion assets optimized for Meta, TikTok, YouTube Community, X, and targeted display ads.
- Packaging & Retail Execution: Collaborate on retail box artwork, unboxing layouts, in-store displays, and quick-start visual guides adhering to global packaging brand guidelines.
Enterprise & B2B Solutions
- Technical & Commercial Collateral: Translate complex thermal engineering and computing technologies into clean, authoritative B2B collateral—including product whitepapers, OEM one-sheets, architectural system overviews, and executive pitch decks.
- Data Visualization & Infographics: Design technical diagrams and exploded-view product graphics that clearly articulate airflow dynamics, cooling capacity, and component integration for commercial buyers.
Environmental, Events & Brand Governance
- Trade Shows & Activations: Design environmental graphics, large-format booth wraps, product pedestals, and experiential signage for major industry events (e.g., CES, Computex, regional esports events, and consumer expos).
- Brand Evolution: Champion and evolve Cooler Master’s visual identity systems, ensuring consistency across digital and print touchpoints while maintaining modular asset libraries and Figma templates for cross‑functional teams.
- Creative Collaboration: Work closely with industrial designers, 3D artists, copywriters, product marketing managers, and regional agency partners from brief to final delivery.
Qualifications & Requirements
- Consumer brand/tech campaigns showcasing strong typography, art direction, and digital ad performance context.
- Print production samples (packaging dielines, retail merchandising, or trade show environments).
- Data visualization, layout hierarchy, and corporate/editorial design.
- Experience: 5+ years of graphic design experience in-house or with an agency, preferably within consumer technology, PC hardware, consumer electronics, or gaming lifestyle brands.
- Core Technical Proficiency:
- Mastery: Adobe Creative Cloud (Photoshop, Illustrator, InDesign).
- UI & Systems: Figma for campaign asset handoff, template management, and digital guidelines.
- Motion Graphics: Solid foundational skills in After Effects or Premiere Pro for animated social bumpers, kinetic typography, and digital display loops.
- Presentation Design: Proven ability to build sleek, visual presentation decks in PowerPoint, Google Slides, or Keynote.
- Print & Production Expertise: Deep knowledge of packaging standards, dielines, pre‑press workflows, color management (CMYK, PMS spot colors), finishes (foil, spot UV, embossing), and large‑format print requirements.
- Tech & Hardware Fluency: A natural understanding of—or strong curiosity about—PC hardware, gaming culture, desktop setups, and tech enthusiast trends.
- Communication & Execution: Strong visual pitch capability, exceptional eye for typography and composition, and comfort managing multiple concurrent launch timelines.
Preferred Qualifications
- Experience working with 3D product renders (compositing render passes, lighting adjustments in Photoshop, or working directly with KeyShot, Blender, or Cinema 4D).
- Familiarity with AI‑assisted creative workflows (Midjourney, Firefly) for rapid moodboarding and concept exploration.
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