Charlotte, United States | Posted on 05/15/2023
Are you a talented and driven Associate Public Relations Director seeking an exciting opportunity to make an impact? Our client is looking for a passionate professional like you to join their team. As an Associate Public Relations Director, you will play a pivotal role in expanding their integrated communications programs and driving business growth through engaging storytelling and media relations. If you are a proactive problem solver with excellent organizational skills and a clear communicator, this position offers the perfect platform for you to shine in a fast-paced environment.
This position can be located anywhere in North Carolina or South Carolina. You will travel to client sites and office locations in Charleston and/or Charlotte areas on occasion.
Responsibilities
- Collaborate closely with our client's leadership team to develop innovative PR strategies for various accounts.
- Manage client relationships, working closely with internal teams and departments to achieve ongoing success.
- Build and maintain positive relationships with local, regional, and national media outlets to generate positive exposure for our client's business.
- Lead the pitching process, identifying and developing leads for favorable media coverage.
- Develop comprehensive PR plans that align with the client's overall integrated approach, including crisis communications management and escalation policies.
- Enhance the client's industry profile and expand their network by connecting with potential clients.
- Introduce fresh ideas for client initiatives, such as identifying newsworthy events, organizing impactful special events, and implementing influential influencer or content creator programs.
- Develop and manage a robust media database for targeted news release distribution.
- Become a reliable source of information for the media on topics relevant to our client and maintain a strong presence in local communities through professional and civic organizations.
- Work collaboratively with the social media and influencer teams to align content communication planning and execution.
- Provide regular, insightful reports on established KPIs, offering key insights and highlighting potential risks or trends that may impact the client's brand efforts.
- Maintain a positive and proactive attitude towards your responsibilities and contribute ideas to improve team performance.
- Adhere to team policies and procedures, ensuring consistent fulfillment of your role.
- Demonstrate professionalism and courtesy towards clients, colleagues, and guests at all times.
- Review and edit all publicity stories prepared by the agency on behalf of our client.
- Supervise and mentor PR Associates and Managers, supporting the Content Director in facilitating performance reviews.
- Prepare special projects and reports as directed by the position supervisor, President, or CEO.
- Maintain up-to-date proficiency in technology relevant to the daily functions of the public relations department.
- Actively promote Public Relations services to potential new clients, expanding our client's base.
- Work closely with the Content Director and Director of Business Development to identify and pursue new business opportunities.
Requirements
- 8-10 years of public relations experience, preferably in a PR agency.
- Experience managing direct reports and overseeing day-to-day operations.
- Ability to handle multiple industry accounts across various verticals such as B2B, Healthcare, Hospitality, Outdoors (hunting, fishing, boating, golfing, etc.), Retail, Finance, and Energy.
- Proficient in integrating influencers into PR planning and proposals.
- Familiarity with PR reporting tools and media search platforms.
- Proven track record of collaborating with internal and external teams in marketing, communications, product, content, growth, and/or HR.
- Exceptional writing skills to create captivating, authentic content that resonates with the target audience.
- Strong initiative, organizational skills, and ability to manage multiple projects in a fast-paced environment.
- Strategic thinker with excellent problem-solving abilities and meticulous attention to detail.
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