Franchise Development Marketing Manager

Blue Rock Search has partnered with a growing franchise organization to identify its next Franchise Development Marketing Manager in the Dallas area.

This is a dedicated, hands-on Franchise Development marketing role focused specifically on attracting and nurturing prospective franchise owners and generating qualified candidates for the Franchise Development sales pipeline.

We are looking for someone with direct experience marketing to prospective franchisees - not solely consumer marketing, local franchisee marketing or marketing within a franchise organization. The right candidate understands the franchise recruitment funnel and has partnered closely with Franchise Development sales to move candidates from initial inquiry through nurture, qualification, Discovery Day and beyond.

This is a Manager-level individual contributor role with significant ownership and visibility. It is best suited for someone who enjoys being close to the work - building campaigns, managing agencies, analyzing funnel performance, improving candidate nurture and driving results - rather than leading a large marketing team.

Key Responsibilities

Own the day-to-day Franchise Development marketing engine across candidate acquisition, nurture and funnel optimization

Develop and execute campaigns designed specifically to attract prospective franchise owners

Manage lead generation across paid search, paid social, email, content, landing pages and other recruitment channels

Build and optimize candidate nurture journeys from initial inquiry through qualification, workshops, Discovery Days and handoff to Franchise Development sales

Partner closely with the Franchise Development sales team to improve lead quality, candidate engagement and progression through the recruitment funnel

Support both direct and broker-generated franchise candidate channels

Develop recruitment content, franchise storytelling, testimonials, sales collateral and candidate communications

Manage external agencies and specialist partners, including briefs, timelines, budgets and performance

Track and analyze CPL, lead source, lead quality, qualified candidates, candidate progression and funnel conversion

Identify funnel leakage and make recommendations around channel mix, spend, nurture and overall performance

Support Franchise Development recruitment events, workshops and Discovery Days

Maintain campaign assets, landing pages, CRM/marketing automation programs and recruitment marketing platforms

Must-Have Experience

Direct, hands-on experience in Franchise Development marketing

Experience generating and nurturing prospective franchisee candidates

Experience working directly with a Franchise Development sales team

Understanding of the franchise candidate journey from inquiry through qualification and recruitment

Experience managing digital demand-generation campaigns across paid media, search, social, email and/or content

Experience using CRM, marketing automation and funnel data to improve candidate acquisition and conversion

Ability to evaluate CPL, lead quality, source performance and candidate progression

Strong agency/vendor management and project management experience

Highly Valued

Experience working with or supporting franchise broker organizations and broker-generated candidates

Experience marketing Franchise Development workshops, Discovery Days or recruitment events

Experience within a multi-unit franchise organization

Experience managing both direct and broker candidate acquisition channels

Candidates must be based in the Dallas area and able to work in-office three days per week.

This is a hands-on Manager-level role.

Follow us on LinkedIn: https://www.linkedin.com/company/blue-rock-search/

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