Responsibilities
- Lead SEO, AI search optimization, Answer Engine Optimization (AEO), and Generative Engine Optimization (GEO) initiatives across digital platforms.
- Develop and implement strategies to improve organic search rankings, AI search visibility, content discoverability, and digital engagement.
- Optimize website content, information architecture, internal linking, and structured data for traditional search engines and AI-powered search experiences.
- Implement and enhance schema markup, crawlability, indexation, site structure, and other technical SEO elements.
- Evaluate website performance and identify technical issues and opportunities through comprehensive SEO audits.
- Monitor AI search visibility, content citations, search performance, and other relevant organic search metrics.
- Analyze search trends, user behavior, keyword opportunities, and competitive insights to guide ongoing optimization efforts.
- Use Google Analytics, Google Search Console, Adobe Analytics, and related tools to measure performance and identify actionable insights.
- Collaborate with content strategists, marketing teams, analytics professionals, and engineers to improve website performance and content relevance.
- Translate business requirements into technical SEO recommendations, implementation plans, and measurable optimization initiatives.
- Stay current with AI-powered search platforms, large language models, search engine algorithm updates, and emerging optimization practices.
- Provide strategic recommendations and thought leadership on SEO, AEO, GEO, and AI-driven content discoverability.
- Manage multiple optimization projects, prioritize initiatives, and communicate results and recommendations to cross-functional stakeholders.
- Perform additional duties as assigned.
Required Qualifications
- Bachelor's degree in Marketing, Business, Communications, Information Technology, or a related field.
- 3+ years of experience in SEO, organic search optimization, digital marketing, or a related discipline.
- Experience with AI-powered search platforms, AEO, GEO, LLM optimization, or related search technologies.
- Strong understanding of SEO strategy, keyword research, on-page optimization, technical SEO, and organic search performance.
- Hands-on knowledge of schema markup, structured data, website architecture, crawlability, indexation, and internal linking.
- Experience using Google Analytics, Google Search Console, Adobe Analytics, or comparable analytics and search performance platforms.
- Working knowledge of HTML, CSS, JavaScript, and content management systems (CMS).
- Strong analytical, problem-solving, project management, and communication skills.
- Ability to translate data and technical findings into actionable recommendations.
- Proven ability to manage competing priorities and collaborate effectively with cross-functional teams.
Preferred Qualifications
- Experience optimizing content for large language models (LLMs), AI-generated search results, and conversational search experiences.
- Familiarity with AI search visibility monitoring, citation tracking, and performance measurement tools.
- Experience in eCommerce, enterprise websites, or digital marketing environments.
- Understanding of how AI-powered search experiences retrieve, summarize, and present online content.
- Knowledge of emerging search technologies, evolving search behavior, and industry best practices for SEO, AEO, and GEO.
- Experience working with content teams and developers to implement technical and content optimization recommendations.