Field Marketing Manager

Build and run Kaizen’s annual events calendar around the federal buying year
Set the overall events strategy and own the program end-to-end
Evaluate conferences and sponsorships, negotiate sponsorship levels and booth placement, and determine which opportunities to pursue
Own booth design, demo staging, collateral, swag, vendors, and production partners
Run field marketing activities alongside sales, including account targeting, pre-event outreach, meeting scheduling, travel, staffing, and follow-up
Own executive dinners, agency roundtables, and closed-door briefings around major shows
Secure leadership speaker placements, panel submissions, and awards in partnership with Brand & Storytelling and Government Affairs
Plan photo, video, and customer-story capture into event run-of-show plans
Scope and build Kaizen-hosted summits, dinner series, and recurring briefings
Own event budget, spending tradeoffs, and reporting with BizOps
Tie events to pipeline, qualified meetings, and cost per meeting
Work with Legal to ensure programs comply with federal, state, and local ethics rules
Build a repeatable events playbook for Kaizen’s federal conference and field-marketing program
Requirements 4–10 years in events, experiential marketing, or field marketing
Direct ownership of events strategy and budget
Demonstrated experience owning a conference circuit, including shows, sponsorship value, booth production, and event operations
Knowledge of the federal conference landscape, or ability to learn it quickly
Experience running events for federal or public sector buyers is a significant advantage
Experience partnering with sales on targeting and follow-up
Experience producing owned events such as dinners, roundtables, and summits
Comfortable being measured against pipeline
Excellent written and verbal communication
Comfortable drafting invitations, event briefs, run-of-show documents, and executive preparation for senior audiences
Sound judgment under time pressure and public visibility
Strong taste and ability to defend event and sponsorship decisions
Operational experience with shipping, badge scans, AV, staffing, and seating plans
Credibility with senior government audiences
Vendor, agency, and production-partner management experience
Ability to work with high autonomy in ambiguous, fast-moving environments
Familiarity with AI tools and using them in daily workflows
Emotional intelligence, thoughtfulness, and empathy toward public-sector missions
Must reside in New York or DC, or be able to commute to New York City or DC and work from the office at least three times per week
Must be legally authorized to work in the country for which applying; visa sponsorship may be required to disclose
Core Competencies Demonstrates expertise in event strategy, budget management, and operational execution for federal and public sector events. Capable of building relationships with senior government audiences and leveraging emotional intelligence to enhance public-sector missions.
Highest-signal resume keywords Event Strategy Ownership
Federal Conference Landscape Knowledge
Budget Management
Vendor Management
Field Marketing Experience
Hard Skills Event Operations
Sponsorship Negotiation
Booth Production
Event Planning
Pipeline Measurement
Conference Circuit Management
Event Brief Drafting
Run-Of-Show Document Creation
Shipping Coordination
AV Management
Soft Skills Excellent Communication
Emotional Intelligence
Sound Judgment
Thoughtfulness
Empathy
Industry Keywords Federal Buying Year
Public Sector
Experiential Marketing
Field Marketing
Agency Roundtables
Tools & Technologies AI Tools
Event Management Software

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