Lowe’s is seeking a Creative Director/Sr Creative Director based in Mooresville, NC to lead the creative work that brings integrated campaigns to life across channels. In this onsite role, you will set creative direction for a global marketing creative team while guiding internal and external partners through end-to-end concepting and production.
You will be responsible for establishing creative strategy and vision, managing execution through an internal production studio, and overseeing a production budget of approximately $50MM . Your leadership will connect brand representation, content production services, and scalable workflows so teams can deliver original creative concepts with consistent quality.
Key Responsibilities
- Lead an in-house creative team that includes Enterprise Signage, Brand Advertising (TV), Copy and Design Studio, plus an outside creative agency.
- Deliver improved production processes designed to reduce production costs while maintaining quality, demonstrating the ability to innovate, experiment, learn, and scale effective ideas.
- Lead and shape the creation and strategic vision of video, photo, AI, and CGI content production services.
- Run brainstorming sessions and creative reviews to generate insights and ideas that influence creative concepts.
- Strategically manage Lowe’s brand representation to customers, including tonality , brand character , and brand guidelines leveraged across Private Brands, external vendors, internal communication, and external communication.
- Collaborate with internal stakeholders to translate business needs into creative strategies and assets through the Lowe’s Internal Creative Studio.
- Bid and negotiate with production vendors, and facilitate SOWs as well as relevant business affairs, legal, and talent matters.
- Drive innovation by encouraging new ideas and new formats within the team.
- Partner with capacity and portfolio planning to assess and monitor internal team capacity and agency resources to ensure project viability and feasibility.
- Identify emerging issues that could impact projects, recommend solutions or improvements, and help prevent repeat issues in future execution.
- Mentor creative staff through critique of their work, supporting consistent creative quality and contributing to traffic to stores and the website.
Requirements
- 5+ years of experience.
- 10-12 years in a creative leadership role.
- 5 years as a creative leader on the brand/client side, preferably in retail.
- Bachelor’s degree in Art, Design, or another advertising-related field, or equivalent years of experience in lieu of the education requirement.
- Experience in advertising, collateral, and brand identity.
- Experience leading and executing automated workflows to build content at scale.
Technologies
- AI
- CGI