Senior Content Strategist (B2B)

Company description Hi there—at Razorfish, we’re leaders in what's next. Since the dawn of the internet, we’ve helped brands move first through every era of transformation, defining what digital means for business and now leading brands into the age of AI. Everyone has a prediction. Razorfish has a track record.
Named a Most Innovative Agency three years running (2024–2026) by Campaign US, our work reflects a proven ability not just to anticipate what’s coming, but to help our clients actively shape the future. No matter the trend or cultural moment, delivering real business impact wouldn’t be possible without our people. We bring together curious, driven, and diverse thinkers who challenge convention, push boundaries, and hold a high bar for creative excellence.
If you’re motivated to work alongside top performers, push the boundaries of what’s possible, and help define where technology, business, and marketing are headed next—this is the place to do it.
Join us at razorfish.com.
Overview We’relooking for atechnically-minded contentstrategist who can analyzecurrent states,rethink taxonomies, build scalable tagging frameworks, and shape platform structures that power personalization, automation, and growth.We need a self-starter who getsexcited about turning complexity into clear, scalable systems.
Responsibilities Assist with planning content and POVs for websiteredesigncontent
Perform current state and competitive assessments
Perform research for audience needs, trends and behaviors, and digital innovations
Map Consumer Experience Journey content paths
Assistin developing content strategy, topics,types, and requirements
Perform content audits, inventories, and modeling
Determinewhat content to keep, revise, retire orconsolidate
Develop taxonomy andtagging recommendations,matricesand guidelines
Develop documentation for content migration
Generate ormaintainingcontent matrices of site content and related assets
Createcontent strategy playbooks and governance guidelines
Maintaineditorial standards and accuracy/quality of content
Qualifications 3-5 years’ experience in digital content strategy,preferably inagency/consulting environment
B2B expertise is a requirement - candidates must be able to engage credibly with a large, B2B client
Digital platform build/revampexperience working on complex B2B website redesign and migration, ideally combining multiple sites for multiple audiences into a single platform
Mix of technical and marketing content strategy skills with a strong understanding of UX/UI, taxonomy,tagging,and site structure as well asstrategic marketing skillsplanning contentforaudience-centric digital experiencesacross the consumer journey
ExperiencecollaboratingwithStrategy, SEO,UX,andcreative teams to develop best-in-class content strategy
ExperienceusingAI tools andweb crawling tools such as Screaming Frog, andhigh levelof comfort learning new tools
Excellent working knowledge of CMS and DAM platforms (preferably AEM)
Proventrack recordof strategic,editingand proofreading skills
Client-facingwritten and oralpresentation experience
Highly organized anddetail oriented
Able to handle multiple projects, short timelines, and pivoting easily when direction changes
Self-starter who is highly collaborative while comfortable working independently
Additional information The Power of One starts with our people! To do powerful things, we offer powerful resources.
Our best-in-class wellness and benefits offerings include:
Paid Family Care for parents and caregivers for 12 weeks or more
Monetary assistance and support for Adoption, Surrogacy and Fertility
Monetary assistance and support for pet adoption
Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
Tuition Assistance
Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
Matching Gifts programs
Flexible working arrangements
‘Work Your World’ Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)
Business Resource Groups that support multiple affinities and alliances
The benefits offerings listed are available to eligible U.S. Based employees, are reviewed on an annual basis, and are governed by the terms of the applicable plan documents.
Razorfish is an Equal Opportunity Employer. Our employment decisions are made without regard to actual or perceived race, color, ethnicity, religion, creed, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, childbirth and related medical conditions, national origin, ancestry, citizenship status, age, disability, medical condition as defined by applicable state law, genetic information, marital status, military service and veteran status, or any other characteristic protected by applicable federal, state or local laws and ordinances.
If you require accommodation or assistance with the application or onboarding process specifically, please contact USMTTACompliance@publicis.com.
All your information will be kept confidential according to EEO guidelines.
Compensation Range: USD $81,225.00 - USD $116,655.00/Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 11/15/2026.

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