Via seeks a Performance Marketing Principal to own global rider acquisition and the marketing budget for transportation services, covering existing offerings and new launches. You will design programs, campaigns, and outreach strategies, using data and experimentation to optimize spend across channels for maximal ridership at efficient cost.
You will lead multi-market budgeting, lifecycle campaigns, and rigorous funnel analysis, collaborating with local teams to tailor paid strategies to market
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Global Performance Marketing Lead Rider Growth
Remix · New York, NY, USA ·
- Job type:
- Full Time