Hospitality Group Director of Marketing

We are recruiting for a newly created role for a group of unique luxury properties for a growing hospitality and real estate company. Role will be primarily located in the New England area and South Florida, with the ability work remotely, but travel to property locations, as well as industry events, trade shows, and client events as needed.

Responsibilities include:

Develop and lead the annual portfolio commercial strategy, integrating marketing, revenue management, group sales, leisure sales, events, distribution, public relations, and customer relationship management into one coordinated plan.

Translate ownership objectives into property-specific revenue, positioning, market-share, account-production, and demand-generation priorities.

Lead the preparation and presentation of annual sales, marketing, revenue, and events business plans for ownership approval, including budgets, investment priorities, channel assumptions, and measurable return expectations.

Establish the portfolio's sales deployment, market segmentation, luxury leisure, consortia, national-account, and strategic-partnership strategies.

Partner with the Director of Revenue Management and property General Managers to align pricing, inventory, group strategy, promotions, packages, need-date activity, and channel deployment.

Monitor total room revenue, transient and group pace, ADR growth, RevPAR and RevPAR Index, channel contribution, key-account production, campaign return, and forecast performance across the portfolio.

Lead portfolio positioning and brand architecture, ensuring that each property has a distinct and compelling market proposition while benefiting from shared corporate capabilities and standards.

Direct digital marketing across the upper and lower funnel, including paid media, search, social media, email, website merchandising, retargeting, conversion optimization, and performance reporting.

Oversee public relations strategy, agency relationships, media visits, familiarization trips, influencer programs, reputation-response protocols, and targeted awards and recognition.

Ensure marketing support extends beyond guestrooms to restaurants, bars, spas, marinas, meetings, weddings, private dining, residences, and other portfolio revenue centers as applicable.

Create a disciplined CRM and database-marketing strategy that improves segmentation, personalization, repeat business, direct booking, cross-property demand, and customer lifetime value.

Establish consistent commercial reporting and meeting cadences, including property reviews, portfolio pace analysis, monthly performance reporting, quarterly business reviews, and annual planning sessions.

Review the productivity and return of marketing agencies, technology platforms, sponsorships, partnerships, media spending, trade shows, memberships, and other commercial investments.

Coach property General Managers and sales leaders on commercial strategy, account planning, prospecting discipline, conversion, site inspections, talent development, and performance management.

Recruit, assess, mentor, and develop commercial-services talent across the portfolio and recommend organizational changes necessary to support growth.

Represent Spottswood Hotels, Inc. at appropriate industry events, trade shows, ownership meetings, brand or franchisor meetings, and strategic account engagements.

Maintain current competitive intelligence regarding market supply, pricing, customer behavior, distribution, technology, and emerging hospitality trends; convert that intelligence into specific action.

Perform other senior commercial responsibilities reasonably associated with the role.

Qualifications:

Approximately 10 or more years of progressively responsible hotel sales, marketing, revenue, or commercial leadership experience, including multi-property or above-property responsibility.

Demonstrated success in luxury, upper-upscale, resort, lifestyle, or independent hospitality strongly preferred.

Substantial knowledge of digital marketing, luxury leisure distribution, consortia, group sales, CRM, public relations, budgeting, performance analytics, and hotel revenue strategy.

Bachelor's degree in hospitality, marketing, business, communications, or a related discipline preferred; equivalent executive experience will be considered.

Ability to travel regularly among portfolio properties and to attend client, trade, ownership, and industry events as business needs require

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