Digital Marketing Campaign Coordinator

Job Description Job Description About the Role

Rogers Sporting Goods is seeking a Digital

Marketing Campaign Coordinator

to lead and coordinate multi-channel marketing campaigns across digital platforms. This role is responsible for ensuring all campaigns are aligned across paid media, email, SMS, and on-site creative to drive performance and deliver a consistent brand experience.

You will work cross-functionally with our internal team and graphic designers to execute campaigns from concept through launch. This is an on-site role and is not eligible for remote or hybrid.

Our business office is located in the North Kansas City MO area near the airport and Tiffany Springs.

Key Responsibilities

Plan, manage, and execute integrated marketing campaigns across:

Google Ads (Search, Shopping, YouTube)

Meta Ads (Facebook & Instagram)

TikTok Ads

Email marketing (Klaviyo)

SMS marketing (Attentive)

Coordinate campaign messaging and timing across all channels

Ensure website banners and on-site creative align with active campaigns

Work closely with graphic designers to deliver assets on time and on brand

Develop and manage campaign calendars and timelines

Monitor performance and optimize campaigns for ROAS, conversion, and engagement

Collaborate with e-commerce and merchandising teams on promotions and product focus

Maintain consistency in brand voice, visuals, and offer structure

Qualifications

3+ years experience in digital marketing or campaign management

Hands-on experience with:

Google Ads

Meta Business Suite

TikTok Ads

Klaviyo (email flows & campaigns)

Attentive (SMS marketing)

Strong understanding of e-commerce marketing funnels

Experience coordinating with design/creative teams

Highly organized with the ability to manage multiple campaigns simultaneously

Data-driven mindset with ability to interpret performance metrics

Strong communication and project management skills

Preferred Experience

Experience in outdoor, hunting, or sporting goods industry

Familiarity with Shopify, BigCommerce, or similar platforms

Basic understanding of creative direction and ad design best practices

What You’ll Do Well

Keep campaigns organized, aligned, and on schedule

Ensure all channels are working together—not independently

Bridge the gap between marketing strategy and creative execution