Senior Social Media Strategist

TITLE: SENIOR SOCIAL CONTENT + MARKETING STRATEGIST

LOCATION:

Hybrid (Indianapolis/Carmel-based)

PURPOSE:

Lead social media strategy, content creation, and performance for PMG’s largest client accounts, turning social content into measurable audience growth, engagement, and business results.

MANAGERS:

CEO, VP of Operations, Director of Client Success, Director of Marketing Services + Director of Strategic Communications

TYPE:

Full-Time, Salaried

SCOPE:

Client Social Strategy + Portfolio Leadership, Content Creation (Photo, Video + Copy), Community Management, Analytics + Reporting, Influencer + Partner Collaborations + Social Platform Operations

ACCOUNTABILITIES:

Social Media Portfolio Ownership, Content Strategy + Creation, Performance Reporting + Insights, Client Relationship Leadership, Social Team Process + Platform Leadership, PMG Brand Support

KEY PERFORMANCE INDICATORS:

Client Satisfaction + Retention, Audience Growth, Engagement Rate vs. Industry Benchmarks, Reach + Conversions, Content Quality + Creativity, Timeliness of Deliverables, Team Collaboration + Utilization Rate

ABOUT PENCE MEDIA GROUP

Pence Media Group (PMG) is a full-service public relations, branding, digital + paid media and marketing consultancy founded by Nicole Pence Becker in 2017. PMG has grown to become a dynamic, award-winning team, collaborating to help clients affirm their brand identity, craft key messages, and deliver them to targeted audiences, with an operating mantra of, “Consider It Done.” PMG is a certified Women’s Business Enterprise (WBE) in the state of Indiana and was honored with several awards in 2026, including a MUSE Creative Gold Award for Best Small Agency of the Year and being named one of PR Daily’s Top Agencies for 2025 . PMG’s client roster includes start-ups, small to medium businesses, public sector and nonprofit organizations, and Fortune 500 companies.

POSITION OVERVIEW

PMG is seeking a Senior Social Content + Marketing Strategist to lead social media strategy and execution for some of our largest client accounts, including enterprise, healthcare, and national consumer brands.

This role requires an experienced social media strategist (5+ years) who can own multi-brand, multi-platform portfolios end to end. You’ll build content calendars, capture photo and video on-site, write social-first copy, manage communities, run partner and influencer collaborations, and turn monthly analytics into clear recommendations clients act on.

The ideal candidate is both strategic and creative: someone who treats client accounts like their own brands, stays organized under high volume, brings ideas before clients ask, and can shoot the video, write the hook, and explain why it worked in the monthly report.

This role operates as a trusted social partner to PMG clients and an extension of their marketing teams, while also supporting PMG’s social team through shared processes, platform expertise, and coverage.

Candidates with agency experience managing high-volume social accounts for enterprise, healthcare, automotive/RV, travel, or membership organizations are especially encouraged to apply.

QUALIFICATIONS

Bachelor’s degree in Marketing, Communications, Journalism, or related field

5+ years of experience

in social media strategy, content creation, or digital marketing within an agency or brand environment

Proven success leading social for large or multi-brand accounts, with results to show for it (audience growth, engagement, conversions)

Strong copywriting and storytelling skills across platforms, with a talent for hooks and clear calls to action

Photo and short-form video skills (iPhone or DSLR), including editing in CapCut, Adobe, or similar

Hands-on experience with a social media management platform (Sprout Social preferred) and native platform analytics

Ability to translate analytics into strategic insights and recommendations clients act on

Confidence leading client meetings and presenting performance results and content recommendations

Experience managing community engagement and influencer, creator, and brand partner collaborations

Ability to manage multiple clients, brands, and deadlines simultaneously in a fast-paced, high-accountability environment

Familiarity with AI tools (e.g., ChatGPT) to enhance ideation, copywriting, editing, and reporting efficiency

Highly organized, proactive, and solutions-oriented, with strong attention to detail

Paid social, SEO, or social reputation management experience, or enterprise, healthcare, automotive/RV, travel, or membership client experience a plus

ROLES + RESPONSIBILITIES

SOCIAL STRATEGY + PORTFOLIO LEADERSHIP

Develop and execute platform-specific social strategies aligned with client brand and business goals

Own day-to-day social execution for multiple large client accounts, including multi-brand portfolios across Facebook, Instagram, TikTok, LinkedIn, and emerging platforms

Build and manage content calendars, batching content ahead to keep accounts consistent and on time

Lead daily community management, including comments, messages, and response guides

Coordinate brand, partner, dealer, and influencer collaborations from concept through approval and publishing

CONTENT CREATION + PRODUCTION

Write social-first copy with strong hooks and clear calls to action

Capture, edit, and publish photo and short-form video, including on-site shoots and live event coverage

Plan and lead on-site content capture days with clients

Spot trends early and adapt them to each brand’s voice

ANALYTICS, REPORTING + INSIGHTS

Produce monthly performance reports that explain what’s working, what’s not, and what to do next

Benchmark engagement and audience growth against industry averages and prior periods

Translate performance data into strategic recommendations and content shifts

ACCOUNT OWNERSHIP + CLIENT LEADERSHIP

Own assigned client social accounts from strategy through execution and reporting

Serve as the day-to-day social lead and trusted advisor on trends, platform changes, and AI in content creation

Lead client meetings and present insights and recommendations with confidence and executive presence

Drive momentum by proactively identifying priorities, opportunities, and risks

Identify opportunities to grow client relationships and support new business proposals

TEAM LEADERSHIP + COLLABORATION

Serve as an expert resource on PMG’s social media management platform (Sprout Social), supporting teammates and refining workflows

Contribute to social media best practices, process documentation, and coverage plans across the team

Mentor and support other content strategists on shared accounts

Collaborate with PR, brand, design, digital, and paid media teams to keep social cohesive with broader client goals

Support PMG’s own social presence and marketing initiatives in partnership with PMG’s marketing lead

TOOLS + PLATFORMS

Experience with:

Social media management platforms (Sprout Social, Hootsuite, Loomly, or similar)

Native platform analytics (Meta Business Suite, TikTok, LinkedIn, Google Analytics)

Design and video editing tools (Canva, Adobe Creative Suite, CapCut)

Google Workspace

Project management tools (e.g., Monday.com)

AI tools (e.g., ChatGPT) for ideation, copywriting, editing, and reporting

PROFESSIONAL DEVELOPMENT

Stay ahead of trends in social platforms, content formats, analytics, and AI-assisted content creation

Continuously test new approaches that strengthen client performance and audience growth

WHAT WE OFFER

At PMG, we don’t just offer jobs: we invest in our people. Our Total Rewards Compensation model is designed to recognize impact, reward excellence, and support the whole person.

Here’s what full-time team members can expect:

Industry-leading Base Salary aligned with role, experience, and performance

Performance utilization pay-outs based on client impact, billable hours, and contributions

Competitive PTO + Annual Company Holidays (including Christmas Eve, New Year’s Eve, and a summer holiday break)

Flex Days to support community involvement, remote work, or mental reset

Monthly Cell Phone + Gas/Commute Stipend

Flexible Hybrid Work Model with weekly in-person collaboration in Carmel or Indianapolis

Professional Growth Opportunities through stretch assignments, conference access, and continuous upskilling support

Creative Autonomy + Strategic Ownership in a high-performance, values-driven environment

A culture built on accountability, ambition, and action, where “Consider it done” isn’t a slogan, it’s how we operate

Employee philanthropy program

HOW TO APPLY

Serious applicants should apply on LinkedIn AND send the following to Nicole Pence Becker at for consideration:

Resume

Cover Letter

Portfolio link or 3–5 work samples (content you created, plus at least one monthly social performance report)

At least three references

Candidates who show strong alignment will complete a written questionnaire, then move to a virtual interview with PMG leadership, followed by a paid strategy exercise as the final step before offer.