ThriftBooks invites a seasoned Director, Retention to shape and own our lifecycle marketing, CRM, and loyalty strategy for our direct-to-consumer eCommerce business. Lead a team across Lifecycle & Loyalty Marketing, ReadingRewards, and customer analytics to lift engagement, repeat purchases, and lifetime value.
You will guide segmentation, personalization, and experiments, partner across departments, and manage vendor relationships while driving key metrics like churn, reactivation, and cohort
#J-18808-Ljbffr