Integrated Marketing Specialist

## Integrated Marketing SpecialistApply: 1930 W Rio Salado Pkwy Tempe AZ 85281: Full time: Posted Today: REQ-20385It's fun to work in a company where people truly believe in what they are doing. At Dutch Bros Coffee, we are more than just a coffee company. We are a fun-loving, mind-blowing company that makes a difference one cup at a time. **Position Overview** The Integrated Marketing Specialist is responsible for creating, implementing, and managing marketing within new shop openings to strengthen brand recognition and loyalty, particularly in new/emerging Dutch Bros markets. This role supports the planning and execution of all marketing activities related to Grand Openings. **Key Result Areas** **Assisting with all grand opening efforts, ensuring successful startup, ramp of new locations, and supporting growth for existing shops.*** Develop comprehensive marketing plans for new shops / markets, including defining campaign goals, budget and integrated plans and leading cross functional team work* Oversee the end-to-end execution of new shop campaigns, ensuring all elements are aligned with the campaign strategy and are on time and on budget.* Collaborate with cross-functional teams to coordinate campaign activities, including creative development, advertising, signage, promotional efforts and media plans* Assess current processes and make recommendations for improvement* Assist with grand openings budget soup to nuts, identifying opportunities for efficiencies and simplification in the process and spend* Other duties, as assigned**Play a critical role in enabling seamless collaboration between internal teams, field operations and key vendor partners*** Build effective working relationships with field teams and vendor partners to support timely and accurate execution of initiatives.* Collect feedback and field sensing to inform teams and support decision-making.* Ensure alignment on timelines, roles, and next steps through structured communication and regular check-ins.* Manage operational trackers and status reports to drive transparency, accountability, and urgency across all partners.* Partner cross-functionally to identify bottlenecks or inefficiencies and propose data-informed process improvements.* Other duties as assigned**Conduct market and performance analysis, and trends assessment:*** Monitor and report on the performance of grand opening marketing efforts, measuring ROI and key performance indicators, making recommendations for improvement* Analyze market trends, competitor activities, field insight and local market dynamics habits to inform grand opening strategies* Make data-driven recommendations to enhance future campaigns and tactics* Conduct in-depth analysis of market trends related to grand openings.* Package key learnings for marketing stakeholders, particularly brand and creative team, to stay abreast of what’s working / not by channel* Monitor competitive advertising creative, local marketing efforts and spend trends* Other duties as assigned**Skills** * Detail orientation* Project management* Business curiosity* Communication (written/verbal)* Data analysis, including budget and KPIs* Collaboration* Adaptability **Job Qualifications** * Bachelor’s Degree in Marketing or Business Administration, or 4 years of comparable experience, required* 2 additional years in a local, field or grand opening marketing or similar, required* Excellent written and verbal communication skills* Creative thinking and the ability to translate ideas into actionable plans* Proven ability to work collaboratively in a team and manage multiple projects simultaneously* Above average analytics skills, with demonstrated ability to manage complexity of multiple data sets, deadlines and deliverables* Multi-unit QSR or retail experience, preferred **Location Requirement:** * This position is located in Phoenix, AZ. This position is required to be in office 4 days per week (Mon-Thurs); Fridays are optional remote work days. **Physical Requirements** * Occasionally move or lift office items* Must be able to work in an office environment* Must be able to communicate in an effective manner to perform job duties* Vision must be good or corrected in order to perform essential job duties* Hearing must be good or corrected in order to have the ability to understand information to perform essential job duties* Ability to read and write in English in order to process paperwork and follow up on any actions necessary* Constantly operates a computer and other office productivity machinery, such as calculators, copy machines, computers, and office equipment**Compensation:**DOEIf you like wild growth and working in a unique and fun environment, surrounded by positive community, you'll enjoy your career with us!
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