The Skullcandy team is looking for a creative, hands-on Global Social Media Manager to amplify the brand voice and organic social content globally. This person will be the driving force of our social media strategy, analysis, day‑to‑day execution and reporting while also creating new and effective ways to extend our social presence and engage the youth culture community.

Key Responsibilities

Social Strategy & Brand Voice

Develop and evolve Skullcandy's global social media strategy in alignment with overall brand, product and business objectives.
Define how Skullcandy should show up across each platform, tailoring content, voice and engagement strategies to the unique behavior and culture of each channel.
Serve as a guardian of Skullcandy's brand voice on social, ensuring content feels authentic, distinctive, culturally relevant and consistent globally.
Develop scalable social playbooks, channel guidelines and best practices for global and regional teams.
Lead regular communication with international teams to share insights, best practices, upcoming plans and opportunities.
Identify opportunities to evolve Skullcandy's social presence through emerging platforms, technologies, formats and behaviors.

Content & Campaign Development

Develop and manage a comprehensive global social content calendar spanning brand storytelling, product launches, cultural moments, partnerships, creators, UGC and always‑on content.
Partner with Creative to develop social‑first concepts and content that extend integrated campaigns and product launches.
Partner with Brand Marketing to source, brief and manage creator and athlete content for social.
Translate larger marketing campaigns into platform-native social storytelling designed to drive engagement, conversation and sharing.
Manage the end‑to‑end flow of social content from ideation and briefing through production, publishing and optimization.
Identify opportunities to create timely, reactive and culturally relevant content that keeps Skullcandy in the conversation.

Community & Culture

Lead the brand's approach to community management, ensuring Skullcandy consistently engages with consumers in an authentic, timely and on‑brand way.
Monitor conversations, trends and cultural moments to identify opportunities for the brand to participate meaningfully.
Stay deeply connected to youth culture, boardsports (skate, snow, surf), music, street style, gaming, creators, entertainment and the broader cultural landscape relevant to Skullcandy.

Analytics & Optimization

Establish channel-specific objectives and KPIs across awareness, engagement, reach, video views, community growth, sentiment and other relevant measures.
Own regular reporting and analysis of social performance, translating data into actionable insights and recommendations.
Manage agency partners supporting social listening, sentiment monitoring, metrics and data, holding them accountable for quality, timeliness and actionable insights.
Continuously optimize content, channel strategy and publishing based on performance, audience behavior and platform changes.
Connect social performance to broader marketing and business objectives, moving beyond vanity metrics to demonstrate meaningful impact.
Leverage AI where appropriate to streamline the operational side of social, including content calendar and project management, briefing and approval processes, community management triage, and performance data analysis and reporting, etc.
Ensure responsible AI use in line with Skullcandy's guidelines: AI supports workflow, process and data, not image or video generation; all AI‑assisted outputs receive human review; and confidential and consumer data is protected.

Cross‑Functional Partnership

Serve as the platform owner across Skullcandy's social channels, ensuring organic and paid efforts work together on each platform.
Support the DTC team's paid social efforts on Meta and YouTube, including offering top‑performing organic, athlete, creator and UGC content for paid amplification.
Support DTC's social commerce efforts, including TikTok Shop, from the organic content and platform ownership side.

Current Channels To Manage

Instagram, Facebook, TikTok, YouTube, X (Twitter), Reddit
Discord and Twitch experience a plus

Qualifications And Skills

5+ years of professional social media experience; proven success in building audiences for brands through social media and digital content
Experience using AI tools in day‑to‑day workflows for process efficiency, project management, and data analysis
Education background in Marketing and/or Communications is a plus
Experience with the tools and analytics related to evaluating success in social media publishing, and building relationships and partnerships with influencers and brands
Experience managing agency partners (e.g., social listening, sentiment, analytics) strongly desired
Creative and/or content creation experience strongly desired
Experience working with lifestyle and consumer goods brands strongly desired
Personal and/or professional connection to Skullcandy communities (skate, snow, surf, music, street style, gaming, creators) strongly desired
Proficient in social scheduling tools and analytics platforms
Strong understanding of social media metrics, data analysis, and reporting tools
Proven ability to collaborate and influence cross‑functionally, including with Brand Marketing, DTC/eCommerce and international teams

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Do you find yourself mentally rewriting captions, saving great content ideas, or wondering why a brand isn't doing more with TikTok, Instagram or LinkedIn?Our client is looking for a Social Media Manager who is equal parts strategist, storyteller, content creator and trend watcher. This is a highly visible opportunity to take ownership of an established social presence and make it even more engaging, creative and memorable.This role is perfect for someone who loves the fast-moving world of social media and wants the freedom to bring fresh ideas to the table. You'll help shape the voice, personality and social presence of the organization while creating content that gets people to stop scrolling, pay attention and engage.And while strategy is important, this isn't a role where you'll spend all day staring at spreadsheets. You'll collaborate on creative concepts, coordinate content shoots, work with influencers and partners, experiment with emerging platforms and help tell stories in new and interesting ways.What You'll Be DoingOwn the social strategy. Develop and lead an organic social media strategy designed to grow awareness, engagement and audience across multiple platforms.Bring the brand to life. Help define and maintain a recognizable, authentic and engaging voice across every social channel.Think differently for every platform. Create smart, platform-specific approaches for LinkedIn, Instagram, Facebook, TikTok, YouTube and whatever platform everyone is talking about next.Create content people actually want to see. Lead the planning and development of social-first campaigns, timely content, creative storytelling and engaging posts that stand out in crowded feeds.Build a community — not just a follower count. Develop strategies that encourage conversation, engagement, sharing and long-term audience growth.Stay ahead of what's next. Keep a pulse on trends, platform changes, emerging technologies, new content formats and evolving audience behaviors — and turn those insights into ideas.Make influencers part of the story. Identify and build relationships with creators and brand advocates, negotiate partnerships and develop influencer campaigns that feel authentic and deliver results.Collaborate with creative partners. Work with outside agencies, vendors and internal teams to brainstorm concepts, coordinate content production and bring ideas from the whiteboard to the social feed.Get involved in content shoots. Help plan and coordinate on-site shoots and identify great opportunities for behind-the-scenes content, storytelling and social-first moments.Run the content calendar. 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Identify and build relationships with creators and brand advocates, negotiate partnerships and develop influencer campaigns that feel authentic and deliver results.Collaborate with creative partners. Work with outside agencies, vendors and internal teams to brainstorm concepts, coordinate content production and bring ideas from the whiteboard to the social feed.Get involved in content shoots. Help plan and coordinate on-site shoots and identify great opportunities for behind-the-scenes content, storytelling and social-first moments.Run the content calendar. Keep social activity organized, timely and coordinated while making room for those spontaneous opportunities that social media does best.Know what's working. Track performance, analyze engagement and audience data, identify trends and turn the numbers into recommendations for even better content.Protect the conversation. Monitor social channels and help manage communications when a situation requires a thoughtful or timely response.Help develop the team. 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You'll have the chance to experiment, create, collaborate and help determine what comes next — rather than simply being handed a calendar and told what to post.If you love storytelling, understand what makes people stop scrolling, and are always thinking about the next great piece of content, this could be a fantastic next step in your career.
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